Enrollment CRM Strategist

The Enrollment CRM Strategist is responsible for developing, building, and continuously improving CRM‑based prospective student engagement strategies that help the University of Virginia's top‑ranked School of Education and Human Development (EHD) achieve its admission, recruitment, and enrollment goals. The position combines hands‑on CRM execution with enrollment strategy, using segmentation, automated and triggered communications, funnel data, testing, and personalized outreach to move prospective students from inquiry through enrollment.

The incumbent collaborates with the Director, School admission and marketing colleagues, faculty, and program coordinators to develop and implement program‑specific engagement strategies for prospective undergraduate and graduate students throughout the admission and enrollment process. This includes conceptualizing, building, maintaining, and evaluating communication and outreach plans and using data to recommend improvements to enrollment outcomes. This highly collaborative position requires the incumbent to work in‑person five days a week in Charlottesville, Virginia with some seasonal flexibility to work remotely 1‑2 days a week.

The incumbent builds and manages admission and recruitment engagement within the School's CRM, which serves as the system of record for prospective student, applicant, admission, and enrollment activity.

The incumbent also helps evaluate and apply emerging technologies to admission and recruitment activities, including communication development, workflow improvement, student ambassador support, audience segmentation, and prioritization of prospective student outreach. This position reports to the School of Education and Human Development's Director of Admission, Recruiting, and Enrollment Strategies and collaborates closely with the School's Office of Communication and Marketing and faculty and staff in 40+ unique graduate academic programs and 8 undergraduate majors.

• Develops, manages, tests, and continuously improves program‑specific CRM communication plans and campaigns, including inquiry nurturing, application completion, admission communications, admitted‑student engagement, yield, and other enrollment‑focused outreach.
• Builds and maintains CRM communications, audiences, registration forms, and related recruitment processes; conducts quality assurance and maintains documentation and standards to support accurate, coordinated communications.
• In partnership with the Director and other key stakeholders, develops, implements, and measures program‑specific admission and recruitment engagement strategies designed to support prospective students throughout the inquiry, application, admission, and enrollment process.
• Uses enrollment funnel data to identify trends, measure engagement effectiveness, identify prospective students who may benefit from additional outreach, and recommend adjustments to the Director and other School colleagues to improve application conversion and enrollment outcomes.
• Develops and tests approaches for identifying prospective students who may benefit from additional or personalized engagement based on funnel stage, demonstrated interest, timing, program priorities, and other appropriate indicators.
• Supervises the School's student ambassadors, including recruitment, training, time tracking, assignment and oversight of prospective student outreach, development of communication tools and resources, and assessment of ambassador engagement activities.
• Collaborates with faculty, program leaders, admission staff, and other School partners to develop timely and appropriate prospective student outreach and to ensure recruitment communications accurately reflect admission…