Assistant Manager

Company Mission:
Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high-quality products and engaging content for those who seek inspiration, motivation, and connection with a #crave activity mentality.

Rhoback is looking for a driven, people-first leader to join us as Assistant Manager. In this role, you are an essential partner to the Store Manager - leading on the sales floor, maintaining operational excellence, and bringing the Rhoback brand to life through compelling product presentation and an exceptional customer experience. You lead from the front: achieving sales goals and driving the business forward is always the top priority, and your operational and visual skills are the tools that make it happen.

This full-time, on-site role reports directly to the Store Manager.

• Actively lead and engage on the sales floor during every shift - modeling exceptional customer service, demonstrating product knowledge, and personally driving sales.
• Support the Store Manager in building and maintaining a high-performance sales culture where every team member is focused on achieving goals.
• Leverage product placement, storytelling, and visual strategy to support commercial goals and increase conversion and transaction value.
• Monitor key performance indicators (KPIs), identify performance gaps, and take action to close them - always operating with full integrity.
• Act as Leader-on-Duty during designated shifts, making decisions and leading the team with confidence and accountability.
• Execute all store operational processes: opening and closing procedures, cash handling, daily reconciliation, and security protocols.
• Manage inventory operations end-to-end: receiving product, restocking the floor, conducting cycle counts, and executing transfers as needed.
• Maintain accurate records and ensure all operational procedures are followed consistently and with integrity.
• Oversee scheduling and payroll administration in alignment with labor budget and business needs.
• Manage the physical environment - fixtures, lighting, cleanliness, organization, and safety standards are always upheld.
• Monitor store KPIs and operational metrics; proactively surface opportunities and solutions to the Store Manager.
• Act as a key liaison between the store and headquarters on operational matters, systems, and supply needs.
• Own the visual standards of the store, executing floor sets, seasonal transitions, and brand directives from headquarters with precision and creativity.
• Translate the Rhoback brand aesthetic into a compelling, shoppable in-store environment that excites and engages customers.
• Keep all marketing materials, signage, windows, and brand touchpoints current, clean, and impactful.
• Monitor visual KPIs (sell-through by placement, feature performance) and adjust strategies to maximize results.
• Partner with headquarters on visual direction, providing on-the-ground feedback and adapting directives to local context as needed.
• Support the recruitment, onboarding, and training of new team members with a focus on operational standards, visual presentation, product knowledge, and customer service.
• Coach and develop team members through real-time feedback and consistent performance conversations.
• Train the full store team on visual standards, folding, product presentation, and replenishment best practices.
• Lead by example in all things: attitude, effort, accountability, and brand representation.

• Sales-driven mindset - comfortable setting expectations and holding the team accountable to results.
• Strong operational instincts with proven experience managing inventory, scheduling, and store processes.
• Creative vision with a commercial mindset - visual excellence and business results go hand in hand.
• Deep understanding of visual merchandising principles: color, proportion, storytelling, fixture use, and traffic flow.
• Experience with Shopify POS or comparable systems; basic proficiency in Microsoft Office.
• Excellent organizational skills and strong attention to detail.
• Effective verbal and written communication skills.
• Positive attitude and flexibility to work up to 40 hours per week including evenings, weekends, and holidays.
• Strong alignment with the Rhoback brand and #crave activity values.

• The store's daily operations run seamlessly - opening and closing procedures, cash handling, and reconciliation are executed accurately and on…