Director, Partnership Services; Virginia Sports Properties

Director, Partnership Services

Charlottesville, VA | On‑Site – Virginia Sports Properties (VSP)

Playfly Sports is looking for a Director, Partnership Services to join our team in Charlottesville, VA at the University of Virginia. The Director, Partnership Services will be responsible for managing the day‑to‑day relationships and the planning and execution of contractual benefits for corporate partners of Playfly at the University of Virginia. This individual will lead the partnership onboarding process and execute partnership activation plans and end‑of‑season recaps to ensure all agreement deliverables are fulfilled while providing excellent customer service to corporate partners.

• Lead the implementation of partnership activation plans through collaboration with internal stakeholders and clients
• Project manage contractual agreements by drafting partner “playbooks” and tracking approaching deadlines, approval processes, specifications, and other relevant logistics for clients and internal stakeholders
• Create proof‑of‑performance and metric tracking documents for clients to communicate success rates of partnership
• Meet with clients on a regular cadence to discuss renewals, season recaps and brainstorm revenue generating ideas
• Manage client information, inventory & reporting in CRM platform
• Manage promotional opportunities including evaluation and approval of promotional programs, rules, and distribution
• Provide game & event management including, but not limited to, activation set‑up, partnership contract deliverables and client entertaining
• Prepare high‑level sales platforms and presentation materials focusing on renewals and upsells for existing corporate partnerships
• Mentor, support & act as main point of contact for complex questions for the operations and client services staff at the property
• Manage administrative tasks related to day‑to‑day office operations
• Entertain and cultivate sponsors in non‑game day related events
• Hire and manage part‑time and intern positions as needed
• Other job‑related duties as assigned

• Bachelor’s Degree required
• Three (3) years minimum experience working in the multi‑media rights industry or a similar field
• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients in the sport sponsorship or entertainment fields
• Strong leadership skills
• Ability to manage multiple competing tasks & priorities
• Strong experience in Microsoft Office, including Excel & Powerpoint
• Experience in CRM system KORE or similar platform preferred
  
  Outstanding communication and written skills
• Demonstrated professional sales presentation skills

• Ability to sit, stand, and walk up stairs
• Ability to lift up to 30 lbs
• Must be available to travel to support partner functions, including, but not limited to, client presentations, game days & evening athletic events and other client fulfillment duties

Playfly Sports is the full‑service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome‑based solutions into 90‑million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high‑profile sports sponsorship platforms.

Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the…