Principal, Product Marketing

Principal, Product Marketing Skip to main content#Principal, Product Marketing page is loaded## Principal, Product Marketing Apply locations:
Chaska, MNtime type:
Full time posted on:
Posted Todayjob requisition :
REQ-12947
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* Job Title:

** Principal, Product Marketing
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* Job Description:

***
* Position Summary:

** Entegris is seeking a strategic, results-driven
** Principal, Product Marketing Manager, Services – Electromechanical Devices & Instrumentation
** based in North America.  The Product Marketing Manager is responsible for defining, positioning, and driving the go‐to‐market success of the company’s services portfolio, focused on the Electromechanical Devices & Instrumentation product families.  This role sits at the intersection of
** services, sales, product, and customer success**, translating service value into compelling messaging, sales tools, and growth strategies that accelerate adoption, revenue, and customer lifetime value
** Responsibilities:
*** Develop clear value propositions, positioning, and messaging for services offerings (e.g., professional services, managed services, support, consulting, lifecycle services).
* Differentiate services based on customer outcomes, ROI, and business impact—not just features.
* Tailor messaging by customer segment, industry, lifecycle stage, and buying persona
* Lead go‐to‐market planning for new services launches, service bundles, and pricing/packaging updates.
* Partner with Product, Services Delivery, and Sales to define launch plans, offer readiness, and success metrics.
* Support upsell, cross‐sell, and attach‐rate strategies tied to product and platform adoption
* Create sales enablement materials, including pitch decks, battle cards, solution briefs, FAQs, and ROI tools.
* Train sales and partner teams on services value, use cases, and competitive differentiation.
* Support strategic deals with tailored messaging and value justification
* Conduct customer research, win/loss analysis, and competitive assessments specific to services.
* Gather voice‐of‐customer insights to inform service offer evolution and packaging.
* Monitor market trends, pricing models, and service benchmarks.
* Support customer lifecycle initiatives such as onboarding, adoption, renewal, and expansion.
* Partner with Customer Success and Services teams to improve engagement and retention through targeted messaging.
* Develop content and campaigns focused on outcomes, best practices, and customer success stories.
* Act as the services marketing liaison between Product, Sales, Services Operations, Finance, and Customer Success.
* Ensure consistent messaging across marketing channels, internal teams, and partners.
* Influence roadmap and service design by representing market and customer needs.
* ** Qualifications and Preferred

Skills:

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* *
* Required:

*** Bachelor’s degree in Marketing, Business, Engineering, or a related field.
* 5+ years of experience in
** product marketing or solutions marketing**, preferably with
** services or recurring revenue offerings**.
* Experience supporting B2B sales teams and complex buying cycles.
* Strong storytelling, messaging, and presentation skills.
* Demonstrated ability to turn technical or operational services into clear customer value
** Compensation**:
The pay range for this role is $140,000-$200,000 USD with actual pay commensurate based on the candidate's experience within the role.
* ** Preferred:
*** Advanced degree (MBA or equivalent)
* 5+ years of experience in semiconductor industry
* *
* Physical Requirements:

*** International and domestic travel, up to 50% in a month
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