Director of Enrollment

Salary: $85,000.00 - $ Annually

Final date to receive applications: N/A

POSITION TITLE:

Director of Enrollment

REPORTS TO:

Head of School
STATUS:
Full Time, 12-month role;
Exempt

The Director of Enrollment oversees the Admissions and Marketing departments. The role is responsible for recruiting, screening, and admitting qualified and mission-appropriate students and families to Southwest Christian High School (SWCHS) into all grades (9-12), according to the annual enrollment goal set by the Head of School. This role is part of the Southwest leadership team serving as a member of the Cabinet and reports to the Head of School.

• Oversee Director of Marketing and Communications to develop and implement a comprehensive strategic enrollment marketing plan with measurable goals, including recruitment strategies, enrollment projections, retention initiatives, and net tuition revenue targets.
• Oversee the marketing team to execute targeted campaigns (digital ads, social media, email nurturing, content marketing, and events) that build inquiry pools and enhance the institution's brand.
• Lead data-driven decision making by analyzing enrollment trends, market research, competitor positioning, and demographics to inform recruitment and marketing efforts.
• Collaborate with senior leadership (e.g., board, academic departments, finance, and communications) to align admissions and marketing with institutional priorities, such as diversity, academic preparedness, and financial aid allocation.
• Manage budgets for recruitment, marketing, and operations; optimizing resources to support enrollment goals while maintaining cost efficiency.
• Monitor and report on key performance indicators (KPIs), such as application volume, yield rates, melt rates (students who commit but don't enroll), and return on investment for marketing spend.
• Ensure compliance with regulations (e.g., FERPA) and promote ethical practices throughout the enrollment process.
• Supervise, coach, and evaluate both admissions and marketing teams, fostering professional development and accountability to meet team performance targets.

• Lead special events for prospective students and families, including individual and group shadow days, information nights, Discover SWC, tours, and athletic recruiting events.
• Effectively communicate to prospective students/families the distinctly Christian/biblical vision of the school through marketing communications, public speaking, meetings, and public prayer.
• Develop relationships with area feeder schools and keep them informed of Southwest events.
• Build relationships with current SWCHS parents to build community and encourage referral marketing to prospective families.
• Effectively communicate with prospective students and parents through a variety of outlets, keeping them informed of important events, deadlines and school news.
• Praying for and with prospective families regarding their student and school decision.
• Disciple students in the Ambassador program each year. Training current students in the biblical foundation of the school, biblical principles of hospitality, giving tours, speaking, and hosting shadows.
• Develop and communicate annual admissions dates and deadlines to prospective applicants.
• Thoroughly communicate the application process to prospective families to encourage application completion.
• Screen and process students with special academic needs, maintaining communication between parents and Learning Specialists. Work with the Registrar and School Counselors to ensure the student is an appropriate academic fit for Southwest.
• Oversee scheduling of and conduct a final interview with each student.
• In collaboration with the Admissions Committee, accept or deny students as appropriate, in accordance with the school’s Statement of Faith and Biblical Morality statements, and ensure next steps are clearly communicated to families.

• Oversee the Enrollment Coordinator to coordinate placement testing process, registration and orientation for all incoming students.
• Responsible for communicating and facilitating the re-enrollment process…