Corporate Director of Sales & Admissons

Corporate Director of Sales & Admissions

The Corporate Director of Sales & Admissions position will be responsible for monitoring key metrics and assessing challenges and opportunities in all primary markets and provides consultative and on-site support to Senior Living and Health Care assisted living sales teams and skilled nursing admissions teams. Support includes strategy and development of programs that promote our brands and enable occupancy excellence. The position will travel to various communities to assist operational leadership and sales/admissions teams as required.

• Support site sales & admissions teams with the goal of attaining and exceeding budgeted monthly census.
• Engage regional and national strategies in partnership with Vice President of Sales & Market Development, the Regional Directors of Sales & Marketing (RDSMs), the National Skilled Nursing Director and the Vice President of Reimbursement and Revenue (VPRR).
• Collaborate with community business development teams to establish goals, track performance, and provide guidance to improve results, going into the field on business development calls as needed.
• Work closely with internal teams, including sales, operations, clinical, and finance, to ensure alignment and support for business development and marketing initiatives.
• Utilize as needed and monitor activity in the CRMs and technology platforms (Elder Mark CRM, Exa Care, Point Click Care, Document Manager, Senior Sign, etc), holding both sales and admissions teams accountable to accurate data entry and tracking progress of referrals.
• Assist in training and onboarding sales and admissions team members:
• Training and use of CRM platforms (see above)
• KPI reports
• Engaging The Goodman Group's proprietary sales training system for all new and existing team members
• Mentoring to build relationships, discovery of needs, wants and interests, presenting our "value proposition" (products/services/staff/residents), overcoming objections, closing, and follow-up.
• Collaborate with VPRR to seek out new contract opportunities to help drive revenue across the enterprise.
• Review results of annual mystery shops and develop coaching plans team members as needed.
• Be able to facilitate the admissions or sales process as needed at the site level.
• Complete other duties as assigned.

• Assist the RDSMs in executing the "rolling" 90-day marketing plans designed to establish solid move-in and admissions goals and tactics for each facility.
• Assist in the development and roll‑out of marketing initiatives, such as digital campaigns, collateral, events and CEUs, and public relations efforts to increase brand awareness.
• Maintain contracts with referral sources including local referral agencies for ALFs, and C-Suite of acute care systems, and other potential PMA business development opportunities.

• Be able to make independent decisions and follow instructions.
• Excellent written and oral communicator.
• Knowledge/proficiency of Windows environment computer skills (Microsoft Word, Teams, Excel, etc. preferred).
• Ability to facilitate complex problem solving.
• Competency and user knowledge of CRMs for assisted living and skilled nursing.

• Formal
  
  Education:
  
  BS/BA Degree
• Experience:
  
  3-5 years' sales experience in related industry managing multiple locations and business units. Minimum four years' operations, admissions or business development experience within skilled nursing facilities or assisted livings.
• Demonstrated success in cultivating effective relationships with hospital systems, health care providers, site leadership teams and individual sales/admissions managers and staff.
• Be able to cultivate relationships in the C-suite level with acute care providers.
• Must be available to travel to all assisted living and skilled nursing facilities as identified.

This position does not have any direct reports or supervisory requirements.

The Physical activities of this position involve:

• Prolonged periods of sitting at a desk and working…