Sr. Digital Marketing Coordinator

Sr. Digital Marketing Coordinator

Location:

Chelmsford, MA (On-site). Permanent employment.

• Help prepare, schedule, and review social media posts.
• Support the You Tube channel—uploading videos, optimizing metadata, and performing regular content reviews and archival.
• Execute ongoing updates to pages on  and assist in the development of landing pages.
• Conduct thorough checks—links, forms, mobile responsiveness, and translations—before any page goes live.
• Build UTM‑tagged links for all digital campaigns and marketing activities.
• Own and maintain centralized UTM documentation to ensure consistent, reliable attribution.
• Pull and compile weekly and monthly performance reports from GA4, You Tube Analytics, social platforms, Google Ads, and Pardot/Salesforce.
• Analyze homepage performance across different banners, campaigns, and CTAs.
• Build and maintain a regional data knowledge base—including SOPs and benchmarks.
• Support campaign execution by maintaining project trackers and coordinating the collection and organization of creative assets needed for launch.
• Track committed marketing expenses and support the expense process.
• Support the Digital Marketing & Marketing Operations team with ad‑hoc requests.

• 2–3 years of experience in digital marketing.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience with marketing automation/CRM tools (Pardot and Salesforce).
• Proficiency in GA4 and comfort navigating native analytics on social and video platforms.
• Strong Excel skills for data manipulation, reporting, and visualization.
• Exceptional attention to detail, analytical curiosity, strong organizational and project management skills, and clear proactive communication.

The approximate pay range for this role is $70K-$83K. Actual compensation will depend on qualifications, experience, and location.

• Employer‑offered training and tuition reimbursement.
• Health, dental, vision, and fitness/health and wellness programs.
• Paid parental leave and dependent‑care reimbursement account.
• Generous vacation benefits and a 3‑week sabbatical on a 5‑year anniversary and every 5 years thereafter.
• 401(k) program with employer matching.