Marketing Content Development Manager

Overview

Brooks is a leading provider of automation solutions with over 40 years of experience in the semiconductor industry, offering precision robotics, integrated automation systems, and contamination control solutions for chip manufacturing. Brooks Automation delivers automation solutions including robots, vacuum systems, and atmospheric robots for semiconductor manufacturing.

Marketing Content Development Manager

• Extract strong benefit‑driven content and positioning from product management, engineering, applications, sales and service teams to create clear, differentiated, and persuasive messaging for technical and business audiences.
• Develop and execute a content strategy that supports business objectives, product launches, customer engagement, and market positioning.
• Create high‑quality content for customer‑facing presentations, white papers, application notes, case studies, executive and investor presentations, campaign assets, video scripts, and sales enablement materials.
• Ensure all content reflects brand standards, voice, tone, positioning, and messaging consistency across global markets and customer touchpoints.
• Manage project timelines, content reviews, stakeholder approvals, and cross‑functional deliverables in a deadline‑driven environment, owning outcomes and delivering on commitments even when priorities shift or barriers arise.
• Monitor content performance using analytics and customer insights, and continuously improve content effectiveness and business impact.

• Bachelor’s degree in marketing, communications, journalism, English, engineering, or a related field; advanced degree or technical background preferred.
• 8+ years of experience in marketing content development, technical marketing, product marketing, or communications.
• Demonstrated ability to write for both technical and executive audiences, with a strong portfolio of content (white papers, product messaging, launch materials, case studies, thought leadership, sales enablement assets).
• Strong understanding of integrated marketing, demand generation, product launches, digital channels, SEO, and content performance measurement.
• Ability to understand complex technical concepts and convert them into clear customer value propositions and differentiated market messaging.
• Experience using content management systems, analytics tools, collaboration platforms, and project management tools.
• Knowledge of account‑based marketing, customer journey mapping, persona development, and lifecycle content strategy.

• Strategic Storytelling:
  Builds clear, differentiated narratives that connect technology to customer and business value.
• Technical Curiosity:
  Quickly learns complex products, applications, and markets and asks insightful questions.
• Business Acumen:
  Understands how content supports pipeline growth, customer engagement, product adoption, and competitive positioning.
• Bold Cross‑Functional
  
  Collaboration:
  
  Works across technical, commercial, creative, and executive teams while valuing diverse contributions.
• Execution Discipline and Ownership:
  Delivers high‑quality work under tight timelines, manages multiple priorities, and follows through on commitments.
• Customer‑Centric Mindset:
  Creates content reflecting customer challenges, buying motivations, and measurable outcomes.

The ideal candidate is proactive, intellectually curious, and highly skilled in communication. They thrive in a fast‑moving technical environment, interviewing engineers, shaping executive messaging, developing launch content, and creating materials that help sales teams engage customers with confidence. They bring structure, creativity, and urgency to projects and understand how strong content accelerates market awareness, customer trust, and business growth.

Base Salary Range: $ USD to $ USD. Factors affecting starting pay include geography/market, skills, education, experience, and other qualifications. This position is eligible for an annual discretionary bonus.

• Medical, Dental, Vision and Disability Insurance
• 401(k) Plan
• Exempt employees receive company‑paid holidays and Flexible Vacation…