Senior Brand Manager, FTC

Senior Brand Manager, 12 Month FTC

Department: Brand Marketing

Employment Type: Fixed Term Contract

Location: Head Office, Chelsea House

Reporting To: Grace Goodhind

The Brand Marketing Team hold the overarching view of all the ways in which we engage with our customers, and in which our customers engage with our brand. They create the campaign, calendars and activations strategies that deliver our customer KPIs, and ensure consistency in how these are realised across all our customer touchpoints. The Senior Brand Marketing Manager is accountable for ensuring the brand marketing strategy and creative concepts are delivered, and in line with brand guidelines, and for driving the activity.

• Develop and own the Brand & Retail Marketing Plan, taking ownership of the deployment of all brand marketing projects from brand seasonal campaign partnerships, collaborations, store re-fits and local marketing activity.
• Maintain a full calendar of brand campaigns, partnerships and activations by liaising closely with commercial teams to align strategies, supporting effective sell-ins through impactful brand marketing initiatives.
• With the Brand Exec support, deliver end-to-end activations and campaigns across all divisions in support of the brand marketing strategy and driving the business objectives.
• Work closely with the wider business stakeholders to maintain awareness of the progress of projects, any risks or barriers to project deliverables, and support in resolving these to keep projects on track.
• Holds strong relationships with Retail and Wholesale directors, Wholesale Account Managers, and external Wholesale partners to understand their unique needs and opportunities to ensure alignment of brand & retail activations created for these channels.
• Develops and maintains a sound understanding of project management principles and critical paths, working closely alongside the Marketing Project Lead.
• Works closely with the Insight Leads to understand our brand health metrics and KPI’s and ensure our brand campaigns are aligned to those insights.
• Has a good working knowledge and understanding of other marketing specialisms e.g. press, influencer, retail, social, community, content, editorial and creative design, in order to have a 360 view and understanding the part they plan in delivering the brand plan.
• Is intentional in building trusted relationships across Marketing, Channels and Creative in order to engage at the right time and right way to deliver the Brand Marketing objectives.
• Monitors the impact of campaigns and activations through analysis, data and insight from multiple sources to understand if they delivered the intended outcomes.
• Seeks to understand gaps on own knowledge and perspective and takes steps to gain additional insight from internal and external sources, connecting the dots to gain a fuller picture of customer mindset and behaviours, to better align Brand Marketing plans.
• Develops good cultural awareness and understanding of socio-economic factors that influence customer sentiment and behaviour, using these to shape the plan and anticipate changes needed.
• Takes the lead of defining the KPI’s, forecasts and deliverables for all brand campaigns.
• Manages the Senior Brand Marketing Exec and Retail Marketing Manager effectively, setting a clear direction and key objectives to be achieved, ensuring the team is aligned and working towards those objectives, providing timely feedback and support to enable each team member to work to the best of their abilities, and empowering others to make decisions and take action.

Key experience required:

• A track record of successful delivery in a similar role
• Experience with in agency or in-house marketing team in any industry
• Experience with in Brand Marketing and/or any Marketing specialism
• A track record of delivering through others

Job role competencies:

• Analytical mindset, able to simplify and interpret multiple data points and insights
• Strong verbal and written skills
• Strong attention to detail and accuracy
• Good people management, coaching, mentoring and development skills
• Good interpersonal and collaboration skills, emotional intelligence and…