Multicultural Marketing Manager

As Metro expands its commitment to serving diverse communities, this role provides the dedicated expertise required to connect, serve, and grow its relationship with Latino communities. The Multicultural Marketing Manager will develop and execute marketing strategies, campaigns, PR, and community outreach that drives awareness, engagement, conversion, and loyalty with Latino audiences. This role is both strategic and hands-on, requiring deep understanding of Latino culture and market trends, strong leadership skills, excellent communication abilities, and a proven track record of successful Latino marketing initiatives.

At Metro, this work is about more than reaching an audience. It's about building lasting relationships, expanding access, and helping more people feel understood and supported in their financial lives. You'll have the opportunity to shape an important growth initiative while working with collaborative partners across the organization and throughout the community. This role will also drive additional sub-brand initiatives for the organization as they develop and support the broader Marketing function as necessary.

• Strategy Development:
  Create and implement marketing strategies and campaigns specifically designed for Latino audiences, aligning with broader company goals and objectives. Ensure consistency across all marketing channels and touchpoints.
• Campaign Management:
  Develop, implement, manage, and monitor marketing campaigns across various channels, including digital, social media, email, content, traditional, and other channels to drive awareness, engagement, and conversion. Oversee creative development, media planning, and overall project management of marketing efforts to ensure effective campaign delivery. Manage both external and internal agency partners.
• Performance Analysis:
  Monitor and evaluate the effectiveness of marketing efforts, using data-driven insights to make informed recommendations for optimization and improvement.
• Market Research:
  Conduct in-depth research and analysis of Hispanic market trends, consumer behavior, and competitive landscape to inform marketing strategies and initiatives.
• Content Creation:
  Oversee the development of culturally relevant content and messaging for various marketing channels, including digital, social media, print, and events.
• Brand Positioning:
  Work closely with the branding team to ensure consistent and culturally appropriate brand positioning and messaging across all marketing materials.

• Build and maintain relationships with Latino community organizations, media outlets, influencers, and other key stakeholders to enhance brand visibility and engagement.
• Collaborate with cross-functional teams, including sales, business development, product, and member support, to ensure a unified approach to Latino marketing initiatives.
• Develop and manage the marketing budget for Latino initiatives, ensuring effective allocation of resources and cost control.
• Drive strategy and execution of PR to support Metro's Latino sub-brand, Metro Contigo, and help serve as a PR spokesperson for Metro's Latino marketing efforts.
• Manage selected vendor and agency relationships.
• Drive additional sub-brand initiatives for the organization as they develop.
• Support the broader marketing team on additional projects and initiatives as necessary.

• Metro Contigo has a clear, actionable marketing strategy connected to Metro's broader goals.
• Campaigns are reaching intended audiences with culturally relevant creative, disciplined execution, and measurable results.
• Metro has strong, consistent relationships with Latino community organizations, media, and other trusted partners.
• Inte…