Senior Director, Experience, Digital Strategy, Planning

Formulate Omnichannel & Platform Strategy:
Define the 3-to-5-year directional roadmap and immediate operational strategies across the My Verizon App, conversational messaging, and emerging technology platforms to drive growth, retention, and lifecycle experience goals.

Govern Technology & Vendor Sourcing:
Partner across Product, Experience Assurance (XA), and IT Engineering to co-author the multi-year technology enablement roadmap, acting as the strategic evaluator of third-party software agreements, platform licensing, and vendor partnerships.

Drive Commercial & Ecosystem Growth:
Formulate forward-looking sales strategies and long-range planning to identify, evaluate, and prioritize alternative commercial avenues and deep third-party digital ecosystem integrations (e.g., Amazon).

Frame Upstream Structural Problems:
Synthesize domestic and global competitor movements, customer insights, and global technology shifts to pinpoint structural vulnerabilities, solving deep architectural and journey friction before development pipelines begin.

Establish Day-Zero Matrix Alignment:
Engage seamlessly with Experience Assurance (XA) and product lines at inception to mandate up-front collaborative planning, coordinate early trade-offs, and lock in co-owned business outcomes and financial targets.

Lead Capital & Wallet Optimization:
Own the comprehensive capital and operational budget planning for the Digital and XA organizations, masterfully managing rigorous trade-off discussions and capacity constraints mapped to proof-of-capacity models.

Formulate Value Realization & Influence:
Oversee macro strategic OKRs and KPIs to systematically measure the business return on core investments, leading a high-performing strategy team that serves as the primary liaison to corporate leadership through data-driven executive narratives.

• Bachelor's Degree or equivalent years of experience;
  Master's Degree / MBA is highly preferred.
• Minimum of 10 years of progressive leadership experience in digital channel strategy, digital product strategy, management consulting, or emerging technology strategy.
• Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one organization experience).
• Proven track record of delivering complex digital strategies with a clear, disciplined path to execution and matrixed outcome ownership.
• Core expertise in strategic foresight, domestic and global competitive intelligence synthesis, upstream problem framing, and translating qualitative benchmarks into structured plans.
• Deep technical and product architecture literacy spanning modern digital ecosystems, AI/GenAI engines, agentic middleware layers, multi-modal frameworks, and automated sales/service pathways.
• Strong executive presence with a demonstrated capability to influence senior corporate stakeholders, navigate a highly matrixed environment, and establish robust value realization frameworks.
• Exhibit a customer-centric mindset, relentless intellectual curiosity, and robust macro financial risk assessment capabilities.
• Demonstrated passion for fostering inclusive environments, building psychological safety, and empowering diverse, cross-functional teams to collaborate openly, challenge the status quo, and deliver collective innovation.

Demonstrates expertise in formulating and executing digital channel strategies, managing cross-functional teams, and driving commercial growth through strategic foresight and competitive intelligence. Proficient in overseeing complex digital product architectures and establishing value realization frameworks in a matrixed environment.

• Digital Channel Strategy
• Cross-Functional Leadership
• Strategic Foresight
• Digital Product Architecture
• Value Realization Frameworks

• Digital Strategy Execution
• Competitive Intelligence Synthesis
• Upstream Problem Framing
• AI/GenAI Engines
• Agentic Middleware Layers
• Multi-Modal Frameworks
• Automated Sales/Service Pathways
• Budget Planning
• OKRs and KPIs Management
• Vendor Partnership Evaluation

• Customer-Centric Mindset
• Intellectual Curiosity
• Psychological Safety Fostering
• Team Empowerment
• Collaboration

• Bachelor's Degree
• Master's Degree / MBA

• Omnichannel Strategy
• Digital Ecosystems
• Experience Assurance
• Commercial Growth
• Lifecycle Experience