Senior Manager, Digital Media

• Lead digital, programmatic, and paid social media strategy, execution, and optimization across all inventory types
• Structure, build, and lead a team of strategists executing programmatic and paid social activations
• Partner with agency teams to enable digital activations through effective delivery paths
• Keep internal leadership educated on emerging technologies and the evolution of programmatic and paid social buying
• Engage and influence stakeholders across media implementation, technology, and operations
• Own, develop, and execute innovative programmatic and paid social strategies
• Oversee campaign planning and activation, ensuring digital strategy meets standards and KPIs
• Partner with media partners on product roadmaps and expanding capabilities
• Collaborate with Brand, Business, Search, Social, Analytics, and agency media leaders
• Collaborate with Operations, Experience, Technology, and CRM partner units to improve digital experiences
• Inform internal teams about programmatic technology, paid social strategy, marketplace developments, technology options, and creative/audience approaches

• Bachelor's degree or four or more years of work experience
• Six or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
• Marketer, agency, or consultative services experience in programmatic media strategy and investment
• Experience with analysis and reporting
• Experience leading projects across multiple stakeholders
• Experience managing a high-performing team
• Fluency in data-driven targeting and reach strategy
• Experience managing teams of at least five people and maintaining team morale through change and intense workloads
• Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
• Knowledge of buying methodologies including CPM, CPC, and CPA
• Ability to manage self-serve programmatic and social channels and launch new channels
• Experience with Google, Amazon, Yahoo, Facebook/Instagram, Snap, Twitter, and Pinterest buying platforms and formats
• Experience with Live Ramp, Adobe AAM, Epsilon, or Acxiom
• Experience with Google Campaign Manager or Innovid ad-serving platforms
• Knowledge of IAS, Double Verify, or Moat ad-verification and brand-safety tools
• Experience managing programmatic budgets of at least fifty million dollars
• Programmatic leadership experience within agency trading desks, management consultancies, or brands with in-house programmatic capabilities
• Knowledge of the evolution of programmatic media
• Experience recommending technology adoption based on awareness of the programmatic technology landscape
• Experience managing agency relationships and resources
• Ability to influence across divisions, departments, and teams
• Experience building and executing programmatic buying strategy
• Ability to maintain accurate financial records
• Ability to analyze data, optimize, and ensure campaign goals are met
• Strong interpersonal and presentation skills

Demonstrates expertise in leading programmatic and paid social media strategies, with a strong focus on team management, data-driven targeting, and campaign optimization. Proficient in managing substantial programmatic budgets and fostering collaboration across various media and technology partners.

• Programmatic Media Strategy
• Team Leadership
• Data-Driven Targeting
• Campaign Optimization
• Agency Relationship Management

• Programmatic Buying
• Paid Social Media Strategy
• Campaign Planning
• Data Analysis
• Budget Management
• Advertising Channels Knowledge
• Buying Methodologies
• Programmatic Technology Knowledge
• Performance Reporting
• Stakeholder Engagement

• Interpersonal Skills
• Presentation Skills
• Influencing Skills
• Team Morale Management
• Collaboration

• Programmatic Media
• Digital Strategy
• KPI Management
• Media Activation
• Emerging Technologies

• Google Campaign Manager
• Live Ramp
• Adobe AAM
• Epsilon
• Acxiom
• IAS
• Double Verify
• Moat
• Facebook/Instagram
• Twitter