Paid Search Specialist, SEM

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
• Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
• Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
• Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
• Adjust bids, budgets, audience signals, and campaign structure to improve results
• Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
• Use automation tools, bid strategies, and scripts to improve efficiency and scale
• Conduct routine account audits to maintain campaign health, structure, and compliance
• Support audience and retention initiatives through list management and targeting improvements
• Partner with internal teams and external platform partners to test ideas and improve campaign outcomes
• Translate performance insights into clear recommendations and next steps

• Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience
• 2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment
• Experience with Google Ads and Microsoft Advertising
• Experience managing Search, Shopping, and Performance Max campaigns
• Experience managing budgets, pacing, and KPI-based optimization
• Working knowledge of web analytics tools such as Google Analytics / GA4

Demonstrates expertise in managing and optimizing paid search campaigns across platforms like Google Ads and Microsoft Advertising, with a strong focus on data analysis and performance optimization. Proficient in budget management, KPI-based strategies, and utilizing web analytics tools to drive campaign success.

• Google Ads Management
• Microsoft Advertising Management
• Search Campaign Optimization
• Budget Management
• Web Analytics Proficiency

• Paid Search Campaign Management
• Performance Max Campaigns
• Shopping Campaigns
• KPI-Based Optimization
• SKU-Level Optimization
• Keyword-Level Optimization
• Automation Tools Usage
• Bid Strategies
• Data Analysis
• Account Audits

• Collaboration
• Communication
• Analytical Thinking
• Problem Solving

• Ecommerce
• Retail
• Performance-Driven Environment

• Google Analytics
• GA4
• Automation Tools