Director, Customer Insights & Analytics

Director of Customer Insights & Analytics

Your strategic thinking, analytical rigor, and storytelling skills make you a great fit for our Director of Customer Insights & Analytics position. Join our dynamic team today and find a rewarding career with a company that values you and all you bring to the table.

About Your Role:

As a Director of Customer Insights & Analytics at Dollar Tree's corporate office, you'll lead a high-performing insights and analytics function that delivers customer, category, and performance insights to drive enterprise merchandising and marketing strategies. With your leadership, the organization will leverage data-driven storytelling to uncover whitespace opportunities, improve full-funnel marketing effectiveness, and accelerate business growth.

Your day-to-day job duties include, but are not limited to, the following:

Strategic Leadership & Business Partnership:

• Operationalize all merchandising and marketing data and insights needs through a robust annual calendar, proactively addressing known business needs while maintaining agility for ad hoc leadership requests

• Serve as a strategic thought partner to senior merchandising and marketing leaders, translating complex insights into clear, compelling narratives that influence decision-making

• Lead enterprise-wide insights for quarterly deep dives, board of director updates, category performance reviews, voice-of-the-customer initiatives, and monthly customer sentiment reporting

• Leverage deep business and customer knowledge to proactively recommend strategies to drive incremental trips, sales, and long-term growth

Customer & Marketing Insights:

• Lead quarterly customer qualitative research to deepen customer understanding and inform merchandising and marketing strategies

• Partner closely with Marketing to deliver reliable sales attribution across full-funnel marketing tactics

• Lead annual marketing mix modeling and brand health measurement initiatives in partnership with Big Chalk

• Improve marketing effectiveness through actionable insights derived from syndicated data, internal analytics, and customer research

Data, Analytics & Supplier Management:

• Lead all external data and analytics supplier relationships, including Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk

• Manage supplier contracts, work plans, and deliverables to ensure contractual obligations are met and value is maximized

• Stay current on insights and analytics industry trends and proactively evaluate new data sources and tools to enhance enterprise knowledge and capabilities

Team Leadership & Development:

• Lead, coach, and develop a team of three direct reports, fostering a culture of curiosity, collaboration, innovation, rigor, and continuous improvement

• Ensure all insights requests are delivered on time and within the approved annual budget, including monthly budget tracking and reporting

• Establish a regular cadence of training and insight sharing to elevate data literacy across the broader organization

Your Required

Skills and Experience:



• Bachelor's degree required; MBA preferred

• Minimum of 8-10 years of experience in customer insights, analytics, or data analysis across brands or retailers

• 5+ years of leadership experience with a demonstrated ability to develop and retain high-performing teams

• Deep expertise in merchandising and marketing data, including hands-on experience with syndicated data partners and retailer-facing dashboards

• Strong analytical capabilities with the ability to synthesize large, complex data sets into logical conclusions and actionable recommendations

• Proven ability to collaborate effectively with senior merchandising and marketing leaders

• Experience managing external suppliers and agency partners with an ownership mindset to drive innovation and incremental value

• Excellent verbal and written communication skills at all levels of the organization

• Demonstrated ability to build strong partnerships, manage expectations, and communicate insights clearly across the enterprise

• Track record of sound judgment, strong leadership, and success attracting, hiring, and retaining top talent

Preferred Requirements:

• MBA or…