Director, Sales Promotion

Your leadership, strategic thinking, and ability to drive cross-functional alignment make you an excellent fit for our Director, Sales Promotions role.

As the Director Sales Promotions at Dollar Tree’s Store Support Center (SSC) in Chesapeake, VA, you’ll lead enterprise-wide strategies that drive sales productivity and in-store execution. This role is responsible for developing and optimizing promotional planning, implementation of merchandise driven initiatives, and ensuring seamless communication across merchandising and store operations. You will play a critical role in aligning merchandising strategy with store execution to deliver a consistent and compelling customer experience across our 9,000+ stores.

• Lead strategic initiatives that drive sales growth through promotional planning, merchandising execution, and project management.
• Partner closely with Merchandising, Store Operations, Marketing, Space Planning and other departments to align enterprise priorities and execution strategies.
• Serve as a trusted advisor to senior leadership on sales-driving initiatives, store productivity, and the customer experience.
• Collaborate with Space Planning to establish clear merchandising guidance that supports operational excellence in stores.

• Optimize model store layouts, fixture space and labor support to support import reviews, line reviews, and special merchandising projects.
• Oversee the Sample Approval Letter (SAL) process, including UPC validation, sample management, and storage.
• Serve as a subject matter expert to Merchants regarding store execution capabilities, limitations, and best practices.

• Partner with Merchants to develop and execute merchandising strategies, seasonal programs, and promotional events.
• Lead the development of store set documentation, implementation guides, and promotional execution materials.
• Direct Project Managers responsible for key initiatives, including Drive the Business and the Field Leadership meetings.
• Collaborate with Marketing to develop effective in-store signage, promotional materials, and customer-facing communications.

• Lead the development and distribution of communication tools, including Sales Planners, Weekly Store Newsletters, and Special Project communications.
• Ensure merchandising programs, promotional initiatives, and operational changes are communicated clearly and consistently to stores.
• Partner with Store Operations to maximize execution, compliance, and program effectiveness across all locations.
• Facilitate field feedback sessions and conduct regular store visits to identify opportunities, improve execution, and enhance the customer experience.

• Build, lead, and develop a high-performing team through coaching, performance management, and succession planning.
• Establish and implement talent development strategies that strengthen organizational capability within Sales Promotions.
• Serve as a mentor, coach, and influential leader across the organization.

• 10+ years of progressive leadership experience in retail merchandising, store operations, sales planning, or related functions.
• Demonstrated success leading large cross-functional teams and enterprise-level initiatives in a complex retail environment.
• Strong understanding of store operations, merchandising principles, and promotional strategy.
• Proven ability to translate strategic priorities into scalable execution plans that drive measurable business results.
• Exceptional communication, leadership, and stakeholder management skills
• Bachelor’s degree or equivalent experience; advanced degree preferred

Salary Range: $158k-189k base + bonus + equity (based on experience)

Full time

500 Volvo Parkway,Chesapeake,Virginia 23320

Buying

Dollar Tree