DC01272 - Director Marketing and Communications

Director Of Marketing & Strategic Communications

The Director of Marketing & Strategic Communications is responsible for managing multi-level activities and assignments related to analysis, planning, execution, control and evaluation of marketing and strategic communications programs supporting Chesapeake Regional Healthcare (CRH). The Director establishes enterprise-wide marketing and communications strategies that advance corporate objectives, strengthen reputation, align internal and external messaging, support service-line growth and build trust with employees, physicians/providers, administrators, nurses, staff, patients and families, community partners, media, the Board, donors/foundation, elected officials/government agencies and other important stakeholders.

The Director also serves as a senior communications advisor to executive leadership and oversees communications strategy, including but not limited to message architecture, public relations, media relations, internal communications, community engagement, executive communications, issues management and crisis communications.

The duties and responsibilities described below represent the essential functions of the job. Other duties or responsibilities may be assigned at the discretion of the immediate supervisor and/or leadership within the individual's hierarchy.

• Develops and executes comprehensive marketing plans and programs, both short- and long-range, to support service and revenue objectives of the organization.
• Utilizes market research and monitors competitive services and marketing activities to recommend marketing strategy course corrections, seize emerging opportunities and respond to competitor activity.
• Oversees brand management.
• Develops and recommends service market positioning to capitalize on long-term market share.
• Determines agencies and suppliers of record for comms and marketing and negotiates contract terms and conditions for major services.
• Ensures effective control of marketing results and takes corrective action to keep achievement of marketing objectives within designated budgets.
• Guides development and maintenance of customer database.
• Ensures preparation of marketing activity reports and presents regularly to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and events.

• Develops and leads an enterprise-wide strategic communications plan that aligns internal and external communications and community engagement with CRH priorities, organizational strategy, reputation goals and service-line growth objectives.
• Owns enterprise message architecture, including core narratives, key messages, proof points, talking points, boilerplate language, positioning statements and standard messaging for major organizational priorities.
• Provides strategic communications counsel to the CEO, executive leadership, Board members, service-line leaders, and other internal stakeholders on sensitive, high-visibility or organization-wide matters.
• Drafts, edits, or oversees executive communications, including leadership messages, speeches, presentations, talking points, Board-related communications, service-line communications and communications supporting organizational change.
• Builds integrated communications plans for major initiatives, including service launches, facility changes, partnerships, affiliations, advocacy issues and organizational transformation.
• Sets and maintains standards for brand voice, tone, editorial approvals, plain language, accessibility and consistency across communications channels and audiences.

• Leads internal communications for employees, physicians/providers, administrators, nurses and staff to support understanding, alignment, engagement and timely awareness of organizational priorities.
• Partners with HR, clinical leadership, operations, compliance, legal and executive leadership to ensure internal communications are clear, appropriate, timely and aligned with organizational priorities.
• Develops communications materials and toolkits that equip leaders and managers to communicate consistently with their teams.

• Oversees public and media relations functions and serves as an organizational spokesperson, as appropriate.
• Leads proactive earned media strategy, media monitoring, reputation management, interview preparation, press release development, media statement creation and delivery, as well as media-response protocols.
• Prepares executives, subject matter experts, physicians/providers and other spokespeople for media interviews, public presentations and high-visibility communications opportunities.
• Monitors media coverage, public sentiment and reputational issues and recommends communications strategies to protect and strengthen CRH credibility and trust.
• Establishes and maintains relationships with industry influencers, media…