DC01272 - Director Marketing and Communications

Summary

The Director of Marketing & Strategic Communications is responsible for managing multi-level activities and assignments related to analysis, planning, execution, control and evaluation of marketing and strategic communications programs supporting Chesapeake Regional Healthcare (CRH). The Director establishes enterprise-wide marketing and communications strategies that advance corporate objectives, strengthen reputation, align internal and external messaging, support service-line growth and build trust with employees, physicians/providers, administrators, nurses, staff, patients and families, community partners, media, the Board, donors/foundation, elected officials/government agencies and other important stakeholders.

The Director also serves as a senior communications advisor to executive leadership and oversees communications strategy, including but not limited to message architecture, public relations, media relations, internal communications, community engagement, executive communications, issues management and crisis communications.

Essential Duties

The duties and responsibilities described below represent the essential functions of the job. Other duties or responsibilities may be assigned at the discretion of the immediate supervisor and/or leadership within the individual’s hierarchy.

Summary

The Director of Marketing & Strategic Communications is responsible for managing multi-level activities and assignments related to analysis, planning, execution, control and evaluation of marketing and strategic communications programs supporting Chesapeake Regional Healthcare (CRH). The Director establishes enterprise-wide marketing and communications strategies that advance corporate objectives, strengthen reputation, align internal and external messaging, support service-line growth and build trust with employees, physicians/providers, administrators, nurses, staff, patients and families, community partners, media, the Board, donors/foundation, elected officials/government agencies and other important stakeholders.

The Director also serves as a senior communications advisor to executive leadership and oversees communications strategy, including but not limited to message architecture, public relations, media relations, internal communications, community engagement, executive communications, issues management and crisis communications.

Essential Duties

The duties and responsibilities described below represent the essential functions of the job. Other duties or responsibilities may be assigned at the discretion of the immediate supervisor and/or leadership within the individual’s hierarchy.

Marketing Strategy, Brand and Growth

• Develops and executes comprehensive marketing plans and programs, both short- and long-range, to support service and revenue objectives of the organization.
• Utilizes market research and monitors competitive services and marketing activities to recommend marketing strategy course corrections, seize emerging opportunities and respond to competitor activity.
• Oversees brand management.
• Develops and recommends service market positioning to capitalize on long-term market share.
• Determines agencies and suppliers of record for comms and marketing and negotiates contract terms and conditions for major services.
• Ensures effective control of marketing results and takes corrective action to keep achievement of marketing objectives within designated budgets.
• Guides development and maintenance of customer database.
• Ensures preparation of marketing activity reports and presents regularly to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and events.

• Develops and leads an enterprise-wide strategic communications plan that aligns internal and external communications and community engagement with CRH priorities, organizational strategy, reputation goals and service-line growth objectives.
• Owns enterprise message architecture, including core narratives, key messages, proof points, talking points, boilerplate language, positioning statements and standard messaging for major organizational…