Social & Multimedia Specialist

This is a 12-month, full-time exempt position.

Schedule:
Mon-Fri, plus some evenings and weekends, and on-call responsibilities related to communications

The Social & Multimedia Specialist plans, creates, and delivers strategic campaigns and collateral that reaches key audiences and meets marketing and communications objectives. Reporting to the Director of Marketing & Communication and working closely with the marketing team and campus partners, particularly the Offices of Admission and Advancement. This position maximizes the performance of Cheshire Academy’s social media channels, multimedia video content, and graphic design and branding using current and emerging tools, technology, and methods.

The Social & Multimedia Specialist is responsible for utilizing best practices and employing marketing trends to build a content calendar and execute the creation and production of compelling multimedia content across various platforms. This includes but is not limited to: social media content & campaigns; video production and editing, both short- and long-form, from traditional horizontal video for brand-building and corporate communications to vertical social media video;

graphic design for digital and print purposes; photography; and occasional website editing optimized for user experience (UX).

• Design, create, post, monitor, and report on all social media for the school, with particular support for Admissions/Enrollment and Advancement efforts.
• Create and maintain a content calendar based on key dates and institutional goals
• Develop, edit, post content regularly, coordinated but unique per platform and audience
• Support and educate other departments (Admission, Advancement, Athletics, Arts, Community Life) in their use of Academy-related social media and ensure compliance with guidelines and best practices
• Oversee and coordinate the department’s student social media internship program, holding meetings and guiding interns in creating user-generated-style content (UGC) from a student perspective in support of the Academy’s mission and goals
• Respond promptly to crisis communications and address emergent issues on social media, during “off hours” as needed, and evaluate and maintain resolution procedures
• Employ tools and tactics for digital community management, responding promptly to community messages and comments
• Maintain, develop, and advance the school’s brand voice consistently across platforms
• Track, analyze, and report on performance across platforms, adjusting strategy as needed based on data; run and analyze reports for the Director for Board meetings

• Produce both traditional and social media video content including Head of School communications, Academy initiatives, program announcements and promotional content, student and alumni highlights, and more, with a strategic focus on storytelling in support of the school’s mission, differentiators, and strategic plan
• Own the production process, from storyboarding, collaborating on scripts as needed, filming, editing, and launching
• Stay apprised to the latest camera technologies and continually work to keep content fresh

• Create print and/or digital admission- and advancement-related fact sheets and collateral, flyers, advertisements, infographics, email headers, print banners, social media graphics, imagery for enrollment or fundraising campaigns, motion graphics for video, logos for sub-brands, co-branding, and new initiatives, and more utilizing the latest technological tools – in alignment with the Academy’s brand and style

• Alongside the Director, act as a liaison to digital marketing, website, and print vendors to make strategic choices in support of enrollment and advancement efforts
• As needed, make updates to the website including uploading media, publishing blogs and news stories, and making corrections to webpages
• Occasional assistance with building and sending email communications.

Considering the nature of a role in social media, and understanding that working at a boarding school sometimes requires additional…