Automotive Sales Manager - Subaru

About the Position

Colonial Subaru, part of the employee‑owned Carter Myers Automotive family, is proud to serve the Richmond community with exceptional customer care and a commitment to excellence. We offer more than just jobs—we offer careers with opportunities for growth, ongoing development, and ownership through our Employee Stock Ownership Plan (ESOP), allowing eligible employees to share in the success they help create.

Automotive Sales Manager

We are seeking a results‑driven Automotive Sales Manager to lead our sales team, drive revenue growth, and enhance the customer buying experience. The ideal candidate will have a strong background in automotive sales, leadership experience, and a passion for developing high‑performing teams.

Carter Myers Automotive (CMA) is a family and employee‑owned company proudly serving Virginia, West Virginia, North Carolina, and Maryland since 1924 with locations in Charlottesville, VA;
Lexington Park, MD;
Lynchburg, VA;
Martinsburg, WV;
Richmond, VA;
Rocky Mount, NC;
Staunton, VA;
Williamsburg, VA; and Winchester, VA. Our dealerships represent top automotive brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.

• Lead, mentor, and motivate the sales team to achieve and exceed sales targets.
• Develop and implement effective sales strategies to drive revenue growth.
• Monitor sales performance metrics and provide coaching to improve team performance.
• Foster a customer‑focused sales culture, ensuring exceptional service and satisfaction.
• Collaborate with the finance and service departments to streamline the sales process.
• Manage inventory levels, pricing strategies, and promotional campaigns.
• Recruit, train, and retain top sales talent.
• Stay up‑to‑date on industry trends, market conditions, and competitor strategies.

• Employee Stock Ownership Plan (ESOP)
• Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short‑term disability, long‑term disability, and employee assistance program
• 401k plan with company matching
• Paid Time Off and Holiday pay
• Associate discounts on vehicle purchases, parts, and service
• Paid maternity leave after one year of employment
• Closed on Sunday

• 3–5 years of automotive sales experience, with at least 1–2 years in a leadership or management role.
• Strong leadership and communication skills with a team‑oriented mindset.
• Proficiency with CRM systems and dealership software (e.g., Dealer track, CDK, Vin Solutions).
• A proven track record of achieving and exceeding sales goals.
• Valid driver’s license and clean driving record required.

Carters Myers Automotive provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employment offers are contingent upon the successful completion of a drug screening and background check.