Senior Manager - Marketing Science

Position Overview

Senior Manager, Marketing Science

Location:
Chevy Chase, MD / New York, NY (Hybrid – 3 days onsite)

The Government Employees Insurance Company (GEICO) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. GEICO is a wholly owned subsidiary of Berkshire Hathaway and is the third largest auto insurer in the United States. In 2023, GEICO earned premiums worth over $40 billion U.S. dollars.

• Leads a team that analyzes large, complex datasets and identifies meaningful patterns that lead to actionable recommendations.
• Collaborates with cross departmental teams to define metrics, guidelines, requirements, and strategies for effective use of algorithms and data.
• Synthesizes data from multiple sources to enable campaign optimization.
• Assesses long-term strategic goals for business intelligence development.
• Recommends and improves program analysis procedures in SQL, Python or other languages required for specific detailed function.
• Conducts data studies and data discovery of new data sources or new uses for existing data sources.
• Researches software and hardware related to handling and accessing data appropriately.
• Designs and implements statistical data quality procedures.
• Interprets and presents data findings creatively in a variety of formats and with business relevance.
• Manages a team for all performance related conversations, conducts hiring processes including interviewing and approving hires, counsels, and mentors direct reports.

• Must be able to learn and apply substantial amounts of technical and procedural information, and to follow published standards and processes.
• Must be knowledgeable of infrastructure tools and management techniques and able to follow standards and processes.
• Must be able to provide systems training to team members as needed.
• Must have the following education and experience: BA/BS required in Economics, Statistics, Operations Research, Mathematics, or related field.

• 7+ years of experience programming in R or Python for the purposes of developing advanced analytical solutions, visualizations, reports, and presentations.
• 7+ years of professional experience utilizing SQL to work in enterprise database solutions.
• 5+ years of demonstrated experience in Marketing Science related solutions including, but not limited to:
  Response Modeling, Uplift Modeling, Audience List Creation and Deployment, Identity Resolution, Audience Segmentation, MMM, MTA, A/B Testing, Design of Experiments, Statistical Hypothesis Testing, Attribution, Econometric Modeling, or other applied marketing science solutions.
• 3+ years managing a team of data scientists.
• Experience working with third party consumer marketing databases.
• Experience working directly with marketing agency partners.

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The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.