Senior Manager, Digital Marketing & Creative Services, OptiFreight Logistics

Overview

The Digital Marketing & Creative Services team supports Opti Freight® Logistics by developing strategy, delivering flawless execution, and continuously optimizing digital and creative initiatives tied to annual business goals. The team provides digital and creative thought leadership, subject-matter expertise, and end‑to‑end execution across channels.

The Sr. Manager, Digital Marketing & Creative Services leads the vision, strategy, and execution of digital marketing and creative operations for Opti Freight® Logistics. This role manages a team of subject matter experts across digital marketing, design, and copywriting to deliver best in class, omni channel programs tied to business goals and KPIs.

Leadership & Vision

• Partner with downstream marketing and business stakeholders to develop and execute digital, content, and copywriting strategies aligned to business priorities and audience needs.
• Lead planning, deployment, and optimization of digital and creative campaigns across:
• Email marketing
• Paid social
• Paid search (SEM)
• Organic social
• SEO & web content optimization
• Sales enablement and business‑required content
• Programmatic and native advertising
• Ensure consistent alignment of content, messaging, and tactics across all channels and requestors.
• Partner with cross‑functional teams to execute end‑to‑end campaign strategy.
• Apply critical thinking to prioritize initiatives that deliver high‑performance results.
• Support SG&A budget planning and ensure campaigns are delivered on time and within budget.
• Strengthen relationships with internal partners by demonstrating the value of omni‑channel marketing and bringing forward new capabilities.

Salesforce Account Engagement (Pardot) Ownership

• Serve as the business owner and internal SME for Salesforce Account Engagement (Pardot); certification required.
• Manage platform capabilities, new feature enablement, and technical guidance for teams.
• Translate marketing needs into platform configurations, automation workflows, and campaign logic.
• Align Salesforce and Pardot Connected Campaigns to multi‑channel marketing initiatives; experience with multi‑touch attribution and influence modeling preferred.
• Support lead lifecycle processes, including scoring, automation rules, assignment/handoff logic, and partnership with LQM and Sales.
• Maintain data accuracy and compliance with regulatory requirements (CAN-SPAM, CASL, GDPR, as applicable).
• Recommend and manage field mapping, sync settings, and data alignment between Salesforce and Account Engagement.
• Build and maintain email templates using HTML/CSS.
• Create and manage dashboards and campaign reporting to measure performance and ROI.

Creative Services

• Serve as steward of Cardinal Health and Opti Freight® Logistics brand standards.
• Lead a team of designers and copywriters to deliver high-quality content that supports campaigns and business needs.
• Facilitate creative reviews, provide feedback, and oversee editing processes.
• Build and manage a project intake system to facilitate workflow, resource allocation, and prioritization.

Team Management

• Establish team expectations, processes, and documentation to ensure high-quality, on-time, on-budget delivery.
• Implement workflow processes and intake guidelines that support workload balancing and prioritization.
• Set goals and KPIs for team performance, spend optimization, and campaign measurement.
• Oversee multiple campaign work streams simultaneously with strong project management rigor.
• Create and manage creative briefs, SOWs, and agency partnerships.

Continuous Improvement

• Identify and implement optimization opportunities across tactics, channels, and processes.
• Partner with analytics teams to analyze performance metrics, evaluate effectiveness, and inform new strategies.
• Advocate for digital and creative services best practices and process improvements.
• Evaluate emerging tools, technologies, and platforms and provide recommendations for adoption.

• Bachelor’s degree in marketing or related field preferred.
• 8–12 years of experience in digital marketing or related areas preferred.
• 5+ years leading a digital marketing and/or creative services team preferred.
• Experience…