Digital Marketing Coordinator

Digital Marketing Coordinator - 30 hours Hours & Salary

Full‑time, 30 hours per week, with a hiring range of $23.10 – $28.87 per hour depending on experience.

Working at Laramie County Library System means being part of an organization dedicated to providing exceptional library service and strengthening the community it serves. Driven by a clear mission to Ignite curiosity. Fuel imagination. Connect community, Laramie County Library System welcomes nearly 385,000 visitors each year across its Cheyenne library, two branch libraries, and a mobile library. Through innovative services, lifelong learning opportunities, and meaningful community connections, the Library plays a vital role in enriching the lives of people throughout Laramie County.

The Digital Marketing Coordinator is responsible for managing and enhancing Laramie County Library System’s digital presence, with primary responsibility for the library website, staff intranet, email communications, and digital content creation. This position develops and maintains engaging, user‑focused content, including blog posts, web content, newsletters, and other digital communications that support library services, programs, and strategic initiatives. The coordinator oversees website content, analytics, SEO, and digital user experience while collaborating with staff across the organization to ensure accurate, effective, and consistent communication.

The role also provides limited support for social media and other marketing initiatives.

• Under the direction of the Marketing & Communications Manager, maintain and administer the LCLS website and staff intranet to ensure a consistent, accessible, and user‑friendly experience.
• Regularly update content, forms, and navigation elements; conduct link checks and error reviews; troubleshoot issues as needed.
• Follow established protocols for user access, software updates, and digital security in coordination with the IT team.
• Recommend and help implement technical improvements in coordination with the Marketing & Communications Manager and IT team.
• Analyze website traffic, user behavior, and engagement patterns using tools such as Google Analytics to inform content strategy and improve user experience.
• Develop and maintain a content calendar for website updates and ensure timely execution of digital initiatives.
• Support the Marketing & Communications Manager in the development and execution of marketing campaigns and digital communications.
• Write, edit, and publish content for digital newsletters, blog posts, and library promotional materials.
• Collaborate with library staff across departments to gather, develop, and maintain relevant content for the website and other digital platforms.
• Assist in the creation and maintenance of internal communication materials on the staff intranet, including announcements, training documents, and updates related to services, software, or internal processes.
• Provide guidance and technical support to library staff related to intranet navigation, content, and functionality.
• Perform other duties as assigned.

• Bachelor’s degree in marketing, communications, public relations, or a related field.
• Three years of relevant experience managing website content with Word Press or similar CMS.
• Proficiency in SEO, Google Analytics, keyword research, and content strategy.
• Any equivalent combination of education, experience, and training that provides the required knowledge, skills, and abilities.

• Considerable knowledge in the use of or demonstrated ability to learn current software applications such as Microsoft Office Pro, Word Press and other applicable software.
• Good project management skills and ability to meet project deadlines.
• Excellence in written and oral communication and relationship building.
• Ability to troubleshoot software programs.
• Skill in working with public entities, committees or teams, and individuals with varied backgrounds.
• Good creative and interpretive skills.
• Ability to work with limited supervision, with an aptitude for detailed work and proficiency in prioritizing…