Sr. Program Manager, Performance Marketing

Our Mission

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We are seeking a Sr. Program Manager, Performance Marketing to own the end-to-end lifecycle of our marketing-generated leads and opportunities. In this role, you will be the operational backbone ensuring that every high-intent lead is routed correctly, contacted and progressed efficiently, and dispositioned accurately . You will act as the ultimate traffic controller between Marketing, Revenue Process Automation, and Data Science, proactively identifying pipeline bottlenecks and partnering with technical teams to optimize our Salesforce ecosystem, propensity models, and demand strategies.

• Lead Operations & Routing: Manage daily lead flow operations; build, maintain, and optimize complex Salesforce lead routing rules and distribution logic. Define and optimize lead, contact, and opportunity lifecycle stages across the tech stack.
• Data Integrity & Dispositions: Enforce lead disposition standards; audit sales activities to ensure pipeline hygiene and accurate conversion data.
• Proactive Problem Solving: Monitor lead pipelines daily to catch stuck leads, SLA issues, sync failures, or routing anomalies; root-cause and resolve technical issues.
• Analytics & Reporting: Build and maintain Salesforce dashboards tracking speed-to-lead, conversion rates, routing accuracy, and SLA compliance.
• Cross-Functional Collaboration: Partner with the Business Automation team to deploy system updates; collaborate with Revenue Performance to unlock pipeline velocity; align regularly with Marketing partners.

• Requires a minimum of 10 years of related experience in Marketing Operations, Sales Operations, or Revenue Operations; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
• Salesforce Expertise: Minimum 3–5 years managing Salesforce (SFDC) lead objects, opportunity management, campaign associations, and standard routing tools (e.g., propensity models).
• Lead Lifecycle Mastery: Deep understanding of lead routing logic, lead statuses, contact governance, and B2B marketing funnel dynamics.
• Data Analytics: Advanced proficiency in building Salesforce reports, dashboards, and utilizing Excel/BI tools to analyze lead/opportunity dispositions, velocity, attribution, more.
• Mindset: A proactive, investigative spirit—someone who loves "digging into the weeds" to find out why a lead broke and fixing it autonomously or with relevant partner teams.

Tier 1 - United States of America 112, USD per year

Tier 2 - United States of America 125, USD per year

Tier 3 - United States of America 138, USD per year

At this time, we are not considering candidates for this role who are based in the following location:
San Francisco Bay Area, California.

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site (  ), and recruiters can confirm how location is considered for a specific role.

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