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Lead, Multi-Touch Attribution Analytics

Job in Cheyenne, Laramie County, Wyoming, 82007, USA
Listing for: Ford Motor Company
Full Time position
Listed on 2026-09-04
Job specializations:
  • IT/Tech
    Data Analyst, Data Science Manager
Salary/Wage Range or Industry Benchmark: 133000 - 251000 USD Yearly USD 133000.00 251000.00 YEAR
Job Description & How to Apply Below

Ford Marketing Analytics is seeking a Manager to lead the team responsible for the enterprise's Multi-Touch Attribution (MTA) capability. You will oversee vendor data management, analytics delivery, and taxonomy governance, partnering with the agency to ensure accurate attribution data across campaigns.

You will apply statistical methods, manage data quality, and build dashboards that translate attribution into actionable insights for Marketing leadership.

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