Associate State Director- Advocacy & Communications

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name.

As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

AARP’s Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Associate State Director, Advocacy & Communications
, engages in the development and implementation of communications strategies tailored for target audiences over multi-channel platforms. Executes strategic communications objectives that inform, educate, and influence both internal and external audiences. Leads the design of communications campaigns that raise brand awareness and align with the enterprise brand strategy and brand architecture. Develops and executes state, federal, and local advocacy activities. Leads state-level advocacy activities and represents the organization and its interests to elected officials, local and state government agencies, and partner organizations.

Leads state-level implementation of national campaign efforts. Recruits, develops, and manages volunteer teams to advance advocacy and campaign goals and objectives.

• Manages the development of communications strategies tailored for target audiences over multi-channel platforms, and leads the execution of those efforts to inform, educate, and influence both internal and external audiences.
• Develop and leverages relationships with key media outlets and establishes strategic media partnerships to raise the visibility of the organization with members, the public, and key influencers. Serves as a media spokesperson as needed.
• Produce or collaborates on producing a variety of individual communications products for internal and external audiences, including designing, writing, editing, and/or publishing communications across social, digital, earned media and owned channels.
• Develops and implements advocacy strategies and campaigns at the local, state, and federal levels while collaborating with cross-functional teams as well as internal and external partners to achieve the organization’s legislative goals. Develops and manages relationships with elected officials at all levels.
• Represents the organization and its interests to elected officials, local and state government agencies, and partner organizations.
• Monitors and comments on pending legislation that may impact organizational operations and advocates for organizational interests in front of legislative bodies.
• Recruits, trains, develops, and deploys volunteers in accordance with organizational goals. Aligns volunteers’ interests with organizational priorities. Supports volunteer needs and designs opportunities to maximize volunteer engagement. Ensures inclusion of volunteer perspectives in strategic planning.

• BA degree plus a minimum of 5 years of experience related to the duties of the position.
• Demonstrated understanding of the state’s political and community service…