Product Specialist - Cash Crop

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

As the Product Specialist for Cash Crop Equipment, you will drive the product value proposition within the marketplace from a regional perspective while delivering an exceptional dealer and customer experience. This role serves as the commercial and product expert for the Cash Crop portfolio, including high horsepower tractors, planting, seeding, tillage, and associated precision technology solutions.

Candidate must reside within the assigned territory, with preference given to candidates located in the Western United States.

• Serve as the regional product expert for assigned Cash Crop products, including high horsepower tractors, planting, seeding, tillage, and integrated precision technology solutions, supporting both New Holland and Case IH commercial objectives.
• Plan, manage, and execute customer and dealer engagement activities, including field demonstrations, dealer meetings and training events, customer clinics, field days, and customer visits to achieve retail sales and market share objectives.
• Deliver value-based product training and competitive positioning for dealer sales personnel, field sales teams, and customers to improve product knowledge, sales effectiveness, and customer confidence.
• Partner with dealers and field sales teams to identify, develop, and support retail sales opportunities, conquest opportunities, and key customer engagements throughout the sales cycle.
• Conduct product demonstrations, evaluations, and customer field events that showcase machine performance, agronomic benefits, operational efficiency, and return on investment.
• Provide voice-of-customer and voice-of-dealer feedback to product marketing, product management, platform teams, and product development teams to influence future products, features, and commercial strategies.
• Analyze and communicate regional market trends, competitive activity, customer requirements, precision technology adoption, and dealer capability needs to support business planning and execution.
• Assist in the development and delivery of marketing, sales, and training materials that effectively communicate product features, benefits, applications, and competitive advantages.
• Support activation of regional marketing plans in partnership with sales, marketing, and dealer teams to increase customer engagement, retail sales, revenue, and market share.
• Manage field inventory and demonstration assets within the assigned territory, including dealer order-writing support, demonstration fleet utilization, transfer-for-retail opportunities, and inventory reduction initiatives.
• Champion a positive customer experience by supporting dealers and customers with timely technical expertise, problem resolution, product application guidance, and follow‑up activities throughout the ownership journey.
• Support regional and national trade shows, customer events, training programs, and strategic dealer engagements to strengthen product awareness and brand presence.
• Collaborate with dealer development, sales, marketing, precision technology, training, and product teams to deliver a consistent and effective customer experience across the assigned territory.