Marketing Operations & Programs Manager
Listed on 2025-12-18
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IT/Tech
Digital Marketing
Impact is a leading national managed services provider, specializing in: IT & Cloud, Cybersecurity, Digital Transformation & AI, Integrated Marketing, and Print & Document Management. Our partnerships are defined by thoughtful business strategy, solutions architecture, technology deployment, and ongoing support— with a driving focus to bring enterprise-level resources to the SMB and midmarket. We are committed to customer‑centric excellence, delivering tailored solutions that enhance client value and drive sustainable growth.
Join our team of experts and be part of an innovative culture that puts customers at the heart of everything we do.
The Marketing Operations & Programs Manager plays a critical role in enabling the marketing organization to execute with precision, consistency, and efficiency. This role ensures smooth operational performance across marketing programs by managing the marketing tech stack, orchestrating cross‑functional workflows, tracking budget and vendor spend, overseeing company store platform and programs, our project management platform, and implementing processes that drive accountability and measurable outcomes.
This is a highly visible, hands‑on role suited for someone who thrives in dynamic environments, loves systems and structure, and excels at coordinating people, timelines, and programs across multiple work streams.
- Marketing Operations & Systems
- Own the marketing project management platform (Wrike, , Asana, Workfront, or similar) – build workflows, dashboards, templates, automations, intake forms, and reporting views.
- Maintain and optimize marketing systems and integrations to enable seamless execution, visibility, and reporting.
- Manage system access, governance, documentation, and user training across the marketing organization.
- Identify gaps in workflows and implement process improvements to increase operational efficiency.
- Company Store & Program Management
- Serve as primary point of contact and program lead for the company store vendor, overseeing day‑to‑day operations, inventory, fulfillment, and user experience.
- Manage all related programs including internal recognition, employee gifting, customer gifting, event giveaways, and incentive‑based gamification programs.
- Coordinate with Finance and HR to align budgets, approvals, and tax compliance related to store purchases and employee recognition programs.
- Partner with Marketing, Sales, and HR teams to ensure store offerings align with current brand guidelines, campaign launches, and seasonal initiatives.
- Track program performance metrics (usage, redemption rates, satisfaction, cost per participant) and identify opportunities for optimization or expansion.
- Oversee vendor contract, pricing negotiations, SLAs, and quarterly business reviews to ensure value realization and service quality.
- Implement dashboards and reporting to provide leadership visibility into spend, utilization, and program ROI.
- Vendor & Tech Stack Management
- Own contracts, renewals, pricing negotiations, vendor relationships, and ongoing performance evaluation across the marketing tech ecosystem.
- Track system usage, value realization, and optimization opportunities.
- Support new platform evaluations and onboarding when necessary.
- Project & Program Management
- Collect briefs, clarify project scope, timeline, milestones, and deliverables.
- Set up project workflows, assign owners, and ensure cross‑functional alignment.
- Hold teams accountable to deadlines, quality standards, and engagement expectations.
- Track resource utilization and optimization.
- Facilitate weekly/bi‑weekly project reviews to monitor progress, identify blockers, and re‑prioritize as needed.
- Budget & Financial Tracking
- Track marketing budget allocation, vendor spend, forecast vs. actuals, and financial adherence.
- Surface optimization or consolidation recommendations quarterly.
- Partner with Finance to ensure clean invoicing, coding, and reporting.
- Performance Reporting & Insights
- Build and manage dashboards and performance scorecards for leadership visibility.
- Track KPIs across programs, campaigns, and operational outcomes.
- Compile monthly and quarterly summaries to inform planning and…
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