Manager, Social Media

Company Description

About Adtalem Global Education

Adtalem Global Education is a national leader in post‑secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well‑being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

We operate on a hybrid schedule with four in‑office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship‑building, fostering a dynamic and collaborative work environment.

Visit  for more information, and follow us on Linked In and Instagram.

Quick Overview: You're our social media storyteller and content creator, developing engaging content that builds community, elevates brand awareness, and advances Adtalem's business story across our social channels with key audiences including current and prospective employees, health systems, business partners, and policy influencers. Reporting to the Senior Manager of Digital Strategy, this role combines content creation expertise with social media strategy, focusing on building authentic engagement and growing our digital audience while positioning Adtalem as the healthcare education leader.

Perfect for someone who understands how to create compelling content that resonates with diverse stakeholder groups and drives brand perception.

What You'll Do: Lead social media and content initiatives to build brand awareness, engage key stakeholders, and advance Adtalem's business narrative through compelling social content and community management. You'll create and curate content, manage social media channels, and build authentic relationships with digital audiences that enhance reputation and drive stakeholder confidence, working collaboratively with your manager and peers to create integrated content experiences.

Key Responsibilities:

• Execute social media strategy and tactical optimization across corporate channels
• Create engaging social content that aligns with brand voice and advances Adtalem's business story and market positioning
• Manage social media community engagement to build authentic relationships with stakeholders and enhance brand reputation
• Conduct social listening and sentiment analysis, providing regular reports on brand perception and stakeholder engagement to inform broader Corporate Affairs strategy
• Manage comprehensive content calendar across digital channels, ensuring consistent brand voice and coordinated messaging with Corporate Affairs initiatives
• Participate in regular digital strategy alignment meetings with Senior Manager and peer manager to ensure coordinated execution and consistent messaging
• Connect digital content initiatives with Corporate Affairs priorities, identifying opportunities to amplify organizational messages and strategic communications
• Collaborate with communications and marketing teams to amplify company announcements and initiatives that drive brand awareness
• Support executive social media presence with content that positions leadership as industry authorities with key stakeholder groups, in coordination with CEO and Executive Communications
• Monitor social media trends and competitor activity to maintain Adtalem's competitive edge in brand building and reputation management
• Analyze social media performance metrics focused on brand awareness, stakeholder engagement, and business story impact
• Support crisis communications through social media monitoring and response coordination that protects brand reputation as needed

Qualifications:

• Bachelors Degree required
• 5+ years of experience in social media management, content creation, or…