Paid Media Specialist – Baseball​/Softball, Team Sports, and Golf Ecommerce

Overview

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal.

One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

We are looking for a detail‑oriented and performance‑driven Paid Media Specialist to join our growing eCommerce and direct‑to‑consumer (DTC) business for Baseball/Softball, Team Sports, and Golf. This person will primarily be responsible for activating, managing, and optimizing paid social campaigns – primarily Meta – for , , ,  and  This role supports Paid Search and Affiliate channels from a planning and reporting perspective, liaising with agency partners on budgets, promotional/seasonal windows, product features, and copy.

You’ll work closely with brand marketing, creative and analytic teams and agency partners to ensure flawless execution of campaigns, proper budget pacing, and actionable performance insights.

Specific responsibilities include, but are not limited to:

Paid Social:

• Activate, manage, and optimize paid media campaigns across Meta (Facebook and Instagram) and other social channels as needed
• Upload, QA, and traffic creative assets and ensure proper audience targeting and campaign setup
• Monitor daily performance and pacing to ensure alignment with monthly and quarterly budgets
• Provide regular performance updates, insights, and recommendations to internal stakeholders
• Identify and share best practices, new ad formats, and platform updates to improve channel performance
• Collaborate with creative and analytics teams to test and iterate on ad formats, messaging, and audiences
• Maintain strong platform hygiene (naming conventions, tracking setup, reporting accuracy)

Paid Search:

• Provide ongoing reporting for paid search with recommended optimizations to improve KPIs
• Collaborate with agency partners to provide guidance on day‑to‑day execution of paid search campaigns including keyword research, bid management, search query reports, data feed management, and troubleshooting
• Partner with marketing teams to ensure up to date copy and assets based on current initiatives and key products

Affiliate:

• Provide ongoing reporting to key stakeholders complete with recommended actions to improve efficiency, traffic, and revenue growth
  
  Collaborate with agency and internal stakeholders to ensure accurate data is provided around key promotional periods and that they are included in partner coverage

Other duties as assigned.

We are seeking qualified candidates with a bachelor’s degree in marketing, communications, or a related field, and a minimum of 1 year of experience managing paid media campaigns across digital platforms; agency experience a plus.

Other qualifications include:

• Proficiency with Google Ads and Meta Business Manager
• Proven success with launching campaigns on time, delivering on budget and driving measurable results
• Highly analytical with experience reporting and data analysis
• Proven ability to work under pressure, prioritize and meet multiple deadlines
• Able to independently identify gaps and opportunities; works to prioritize with little supervision
• Solid attention to detail with strong…