Sr. Brand Manager, Marketing - Ore-Ida

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Location:

Chicago (Aon Center)

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with over 200 brands and global sales of approximately $25 billion. Kraft Heinz operates in more than 40 countries and is committed to sustainable growth, responsible practices, and community impact.

Senior Brand Manager – Ore-Ida will lead brand strategy, P&L management, demand forecasting, and market insights for the Ore-Ida portfolio.

• Oversee the Ore-Ida portfolio, align brand positioning with company objectives.
• Develop and execute brand strategies, annual business plans, and category stories.
• Own the Profit and Loss for Ore-Ida, driving volume, profit, and market share.
• Lead demand forecasting and commercialization activities, manage product/package changes.
• Analyze brand performance with syndicated data, translate insights into action plans.
• Collaborate with Communications Sr. Brand Manager on activation across channels.
• Manage key projects related to new product launches and brand refresh initiatives.

• Strategic thinking with detail-oriented execution.
• Experience developing & executing 1-year & 3-year growth plans.
• Demonstrated success driving demand through product, price, place, promotion.
• Strong business acumen, demand forecasting, consumption analysis, P&L management.
• Excellent prioritization and resource maximization.
• Experience refreshing brand foundations, defining consumer targets.
• Passion for team development and culture building.
• Strong communication and stakeholder influence.
• Entrepreneurial mindset, bias for action, results-oriented approach.

• Proven track record of results and leadership.
• Prior experience managing a P&L preferred.
• Agile problem solving and simplification skills.
• Strong communication, influence, relationship building.
• Collaborator who brings teams together to solve problems.
• Experience in marketing for a CPG company or agency side.
• Resiliency in a dynamic, fast-paced environment.

• New Hire Base Salary: $137,400 - $171,700
• Performance-based bonus, terms per plan documents.

Compensation will take into account internal equity and may vary depending on geographic region, job-related knowledge, skills, experience, and other factors.

Coverage for employees and eligible dependents through healthcare, protection, and savings plans. Details are in the applicable plan documents.

• Physical – Medical, prescription drug, dental, vision, screenings.
• Social – Paid time off, holidays, leave of absence, flexible work arrangements, recognition, training.
• Emotional – Employee Assistance Program, wellbeing programs, family support.
• Financial – 401k, life, accidental death & disability, disability.

Chicago – Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups, Women, Veterans, Individuals with Disabilities, Sexual Orientation, Gender Identity and other protected classes. For reasonable accommodation, applicants may contact