Senior Associate - GTM Excellence, Technology Industry Group; TIG - Private Equity

Position: Senior Associate - GTM Excellence, Technology Industry Group (TIG) - Private Equity
Senior Associate – GTM Excellence, Technology Industry Group (TIG) – Private Equity

Alvarez & Marsal (A&M) is a leading independent global professional services firm specializing in turnaround management, performance improvement, and corporate advisory services. The firm is seeking to expand its Private Equity Performance Improvement (PEPI) – Technology Industry Group (TIG) team, specifically within the GTM Excellence practice.

With more than 10,000 professionals across six continents, A&M draws on a strong operational heritage and a hands‑on approach. Our professionals work closely with organizations and stakeholders to address complex business challenges and maximize value. The Technology Industry Group (TIG) is a growing business targeting high growth in the next 2‑4 years.

What will you be doing?

Our GTM Excellence offering within the Technology Industry Group (TIG) brings a structured and disciplined approach to create and capture value. We provide corporate and equity buyers with a broad continuum of knowledge and tools for performance improvement, mergers, acquisitions, carve‑outs, joint ventures, and alliances. The team works across the full spectrum of the deal and company lifecycle, from pre‑deal commercial diligence and operational reviews to post‑deal implementations and performance improvement.

Our projects often include evaluation of, or initiatives related to, go‑to‑market operating models, sales effectiveness, pricing optimization, and customer segmentation, which requires an understanding of revenue growth levers and operational execution.

Engagement types and responsibilities include:

• Lead or support GTM diligence work streams during M&A and growth strategy engagements

• Evaluate sales and marketing operating models, including customer segmentation, pricing models, and channel effectiveness, to determine alignment with business strategy

• Assess revenue growth opportunities by analyzing customer acquisition strategies, retention metrics, and product‑market fit

• Conduct interviews with senior leadership, including CROs, CMOs, and sales leaders, to identify gaps in GTM strategy, sales execution, or marketing effectiveness

• Engage during the pre‑acquisition diligence phase to evaluate sales effectiveness, marketing ROI, pricing strategies, and organizational structures

• Develop Day‑1 and 100‑day plans to drive performance improvements across critical areas such as sales enablement, pricing optimization, customer segmentation, and channel management

• Execute merger integration and carve‑out strategies, managing critical path work streams to ensure seamless separation or integration of GTM functions

• Identify and implement cost‑reduction initiatives in sales and marketing while maintaining or improving revenue performance

• Develop and implement pricing strategies to optimize revenue and margin performance

How will you be supported?

We offer excellent opportunities for career advancement and leadership development. Our leadership team provides career growth, training, and exposure to international business assignments. Build your skillset by providing valuable insight into how an entire business goes through the change process. As we help our private equity and corporate clients outperform the market, you will add real value too. All the while, you can broaden your experience across the GTM Excellence team and enjoy unlimited opportunities to progress as part of a fast‑growing team within the Technology Industry Group (TIG).

Qualifications

• 3 – 5+ years of experience in roles such as Sales Manager, Marketing Manager, Revenue Operations Lead, or GTM Strategy/Ops Consultant, preferably in mid to large companies.

• Exposure to private equity sponsors, portfolio companies, or related transaction/merger integration is a bonus.

• Proven experience in building or evaluating GTM strategies, including customer segmentation, pricing models, and sales enablement.

• Experience contributing to or leading revenue growth initiatives, whether internally (e.g., sales optimization, pricing strategy) or externally (e.g., M&A integration planning).

• Strong understanding of cross‑functional teamwork required to…