Commercial Director, Franchise Sales

Are you a visionary commercial leader ready to be the driving force behind a new platform's explosive growth in the franchise industry?

As our next Commercial Director, Franchise Sales, you won't just be managing a sales pipeline—you'll be the architect of Active Campaign's dedicated franchise platform, ACHQ, into the global marketplace. You will be at the forefront of our business expansion, partnering directly with the VP of Partner Growth and C-level executives to define and execute the strategy that makes ACHQ the indispensable solution for marketing and revenue success in the franchise industry.

This is a mission for a true builder and thought leader who can translate a core platform vision into a tangible commercial strategy, lead a team, and shape the future trajectory of a major vertical for Active Campaign.

On a typical day, you might:

• Lead the comprehensive growth strategy and roadmap for bringing ACHQ to franchisors and franchisees.

• Act as a strategic partner and the definitive voice of ACHQ to C-level executives in the franchise marketplace.

• Collaborate cross-functionally with Product, Marketing, and Customer teams to refine our Ideal Customer Profile, market differentiation, and industry communications.

• Execute upon the strategy by identifying, targeting, and closing sales into incremental new partners, focusing on acquisition, revenue generation, and land-and-expand opportunities.

• Build and nurture a "community" of Franchises by acting as a thought leader, gathering critical market intelligence, and translating those needs into actionable feedback for internal teams to evolve the strategy and roadmap.

• Lead from the front by owning and managing key C-Level relationships, being highly present at industry trade fairs and shows, and personally driving major sales negotiations.

• Lead and inspire a growing team, being directly responsible for hiring key team members and setting a high-performance culture.

• Own commercial analyses that provide actionable insights into business metrics, issues, and opportunities, and develop and execute plans to realize measurable growth.

• Oversee all aspects of pricing and legal negotiations for franchise sales, working closely with internal support teams.

The Ideal candidate will bring:

• The ideal candidate will bring a blend of strategic vision, commercial execution, and leadership ability

• 10+ years of hands‑on commercial leadership experience in SaaS, software, or high‑growth technology companies, with a strong focus on driving top‑line growth and building new market verticals.

• Proven deep understanding and passion for the tech landscape within the franchise industry, including experience leading platform sales and impacting franchise success.

• Demonstrated commercial success in previous roles, including directly holding and delivering revenue targets over quarters, particularly with building new business growth levers.

• Proven ability to lead high‑performing, multi‑functioning teams, coupled with the willingness and ability to lead from the front and work alongside your teams.

• Exceptional strategic thinking and problem‑solving skills, with the ability to connect the dots, determine the ROI on partnership opportunities, and translate strategic directions into concrete action.

• A strong, sharp discipline around sales & revenue forecasting and a relentless attention to detail, coupled with a strategic vision for market opportunities.

• The ability to successfully lead through ambiguity and scale effectively across a large, cross‑functional organization and distributed teams, driving a unified

About Active Campaign:

Active Campaign is an AI‑first, end‑to‑end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and–freeing them from step‑by‑step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal‑based automation, and 950+ app integrations, agencies, marketers, and owners can build cross‑channel campaigns in minutes–fine‑tuned with billions of data points to drive real results for their unique business.

Active Campaign is the…