Brand Analytics Manager​/Senior Brand Analytics Manager; Chicago, IL​/Eden Prairie, MN​/Austin, MN

Brand Analytics Manager / Senior Brand Analytics Manager (Chicago, IL/Eden Prairie, MN/Austin, MN)

Chicago, IL, United States and 2 more

BRAND ANALYTICS MANAGER / SENIOR BRAND ANALYTICS MANAGER (CHICAGO, IL / EDEN PRAIRIE, MN / AUSTIN, MN)

HORMEL FOODS CORPORATION

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters ® , Skippy ® , SPAM ® , Hormel ® , Natural Choice ® , Applegate ® , Justin’s ® , Wholly ® , Hormel ® Black Label ® , Columbus ® , Jennie-O® and more than 30 other beloved brands.

The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit  .

RESPONSIBILITIES:

• Lead Brand Analytics for Meal Solutions brands:
  Transform complex datasets into actionable insights that influence marketing and sales decisions.
• Strategic Cross-Functional Partnership:
  Provide market, customer, and competitive insights that inform marketing investments and retail strategy in partnership with Brand Managers and National Category Sales Managers.
• Consultant Management:
  Oversee Circana consultants to maintain data quality and project prioritization.
• Innovation Support:
  Contribute to the success of new item introduction by sizing opportunities, examining trends, setting performance goals and tracking performance against KPIs.
• Sales Enablement:
  Create IDS (Insights Driven Selling) materials that help field teams achieve lift in retailer acceptance for new items and defend core products.
• Retailer Insights:
  Partner with Field Analytics to uncover retailer level trends for premium customers, driving improvement in customer results.
• Reporting Excellence:
  Streamline monthly and quarterly reports, reducing turnaround time and improving decision speed.
• Integrated Business Planning:
  Support integrated business planning and provide strategic support throughout the process.
• Performance Monitoring:
  Track market share, sales trends, innovation, and buyer behavior to identify growth opportunities for Meal Solutions brands.
• Thought Leadership:
  Act as a strategic advisor, applying CPG industry knowledge to solve category and brand challenges, influencing enterprise-level planning decisions.

Level of position offered to be determined based on qualifications and experience.

QUALIFICATIONS:

Required

• Bachelor's degree or equivalent experience.
• 3+ year in sales/marketing/analytics.
  4+ years in sales/marketing/analytics for the senior level role.
• Proven ability to influence decisions and lead complex projects independently.
• Strong analytical, storytelling, and presentation skills.
• Advanced Excel skills: proficiency in Power BI and data visualization preferred.
• Experience with POS and household panel data.
• Excellent communication and interpersonal skills.
• Ability to manage multiple priorities with attention to detail.
• Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer.

Preferred

• 5+ year in sales/marketing/analytics.
  6+ years in sales/marketing/analytics for the senior level role.
• Experience working with both syndicated and retailer data sources (Circana, Scintilla, 84.51, Kantar, and Mintel).
• Strong understanding of loyalty and panel data.
• Proven ability to synthesize and translate multiple data sources into an effective sales story for different levels of…