Audience Insights and Analytics Lead

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Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast‑growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

The Audience Insights team uses Roku’s first‑party data to tell stories about TV consumer trends, behaviors, and preferences. We extract and analyze data, transforming findings into clear, digestible, and accessible insights about how Roku fits into the cultural landscape. Stakeholders rely on us for stories that (1) highlight consumer shifts to streaming, (2) offer empirical recommendations for clients, and (3) showcase Roku as a thought leader within the industry.

As an Audience Insights & Analytics Lead within the Ad Sales organization, you will be working hands‑on with our first‑party log data to develop and own projects that will inform clients of how culture plays out on Roku.

For Chicago only – The estimated annual salary for this position is between $104,000 – $120,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

• Partner cross‑functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content to address audience questions and initiatives.
• Design and execute analyses that highlight user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments.
• Serve as a go‑to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities.
• Use a “full stack” approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients.
• Build and optimize self‑serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale.
• Contribute to thought leadership opportunities, ranging from whitepapers to quick press‑optimized insights that capitalize on ephemerally moments.

• 5+ years of analytics or insights experience in media, technology, or advertising organizations.
• Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets.
• Knowledge of the TV industry and Roku’s strategic position in the landscape.

• SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions.
• Ability to “turn math into English”: transform raw data into compelling narratives and visuals, making the “so what?” clear to stakeholders.
• Creativity with data: go beyond a prescribed or trodden approach and develop new, innovative ways to answer insights questions. Can work dynamically and pivot as needed.
• Comfort exploring new datasets and piecing together knowledge as you go.

• Excellent verbal and written communication; able to tailor style based on the audience.
• Entrepreneurial spirit: anticipate needs, find whitespace, generate ideas, innovate, and own work end‑to‑end.
• Strong organization, prioritization, and time‑management skills.
• Exceptional attention to detail.

• Interest in sports, content, and pop culture.
• Knowledge of TV measurement vendors,…