Senior Consumer Insights Strategist

Position:
Senior Consumer Insights Strategist
Compensation:
Commensurate with Experience
Location:
Chicagoland Area
Contact:
Daniel Wilberschied -

We are seeking a strategic and commercially minded Consumer Insights professional to lead and drive the consumer centricity and insights agenda in support of long-term enterprise strategy. This role focuses on uncovering actionable insights that inform growth opportunities and influence strategic planning across multiple markets and zones.

• Lead the development and execution of consumer insights for long-term (10-year) enterprise strategy and innovation initiatives.
• Discover, define, and deliver actionable consumer insights that support business growth and strategic priorities.
• Serve as a strategic partner and coordinator across zones for local market consumer-led situation assessments and planning.
• Collaborate with global and local teams to identify, develop, and deploy best practices, frameworks, and tools for consistent consumer and business understanding (e.g., brand health, consumer segmentation, demand spaces).
• Support the development and rollout of consumer insight training programs and ad hoc insight initiatives aligned with business priorities.
• Communicate insights effectively through storytelling, reports, and presentations to influence stakeholders at all levels, including executives.

• Bachelor’s degree required; MSc or MBA is a plus.
• Proven experience in strategic consumer insights or research within consumer goods, FMCG, retail, or related industries.
• Strong knowledge of qualitative, quantitative, syndicated, and agile research methodologies and their business applications.
• Experience managing insights across a portfolio of products, preferably on the manufacturer/client side.
• Ability to translate complex data into clear, actionable insights that drive consumer understanding and business impact.
• Excellent communication and presentation skills, with the ability to tell compelling stories that resonate across diverse audiences.
• Strong commercial acumen with advanced analytical capabilities.
• Demonstrated influence and collaboration skills, able to work independently and as part of a global team.
• Results-driven, agile, proactive, and comfortable leading with minimal supervision.