Senior Director Marketing Transformation and Change Management

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Fixed-Term Contract, 16 Months. U.S Based.

We’re looking for a Change Management Lead to provide maternity cover across change management and enablement for the marketing organization. The role has a heavy focus on AI transformation - leading change for new AI tools, agents, and ways of working - but the scope extends across marketing’s wider change portfolio, including process, operating model, and organizational change initiatives as they arise.

This is a hands-on role spanning strategic communications, executive stakeholder management, and delivery of enablement materials across whichever change initiatives are active at a given time.

The role sits within Transformation & Enablement, part of the Marketing Data & AI Centre of Excellence.

Change portfolio management

• Lead change management across marketing’s active change portfolio - AI tool and agent rollouts, process changes, operating model shifts, and organizational transitions as they arise
• Prioritize and sequence change initiatives against team capacity and business calendar, given multiple concurrent work streams
• Apply structured change frameworks to scope impact, plan enablement, and track adoption, adapting the approach to the size and nature of each change
• Identify and flag change risks early - including gaps in sponsorship, readiness, or reinforcement - rather than letting them surface post-launch

AI transformation (primary focus area)

• Lead change management specifically for AI tool and agent adoption within marketing, including pilot rollouts and scaled deployments
• Build and maintain change frameworks and enablement patterns tailored to introducing AI capabilities to marketing teams
• Plan and facilitate recurring AI-focused forums (e.g. quarterly marketing-wide AI update calls)

Executive and stakeholder engagement

• Manage relationships with senior marketing stakeholders, including the CMO and Marketing Leadership Team, across the full change portfolio
• Draft executive-level communications on transformation initiatives, tooling decisions, and program updates

Enablement and communications delivery

• Build branded enablement materials - decks, talk tracks, session recaps, and training content - for a range of audiences from SME testers to leadership, across whichever initiatives are live
• Work in partnership with our Marketing Internal Communications lead to collaborate on building out communications: beta invites, rollout comms, leadership updates, and post-session recaps
• Adapt communication and training approaches to the type of change - a tool rollout, a process change, and a structural change each need a different playbook

Cross-functional partnership

• Work closely with SMEs, process owners, and pilot representatives across marketing to support rollouts of all kinds, not only AI-related ones
• Partner with project/delivery teams early enough to shape timelines and readiness plans, not just communicate decisions after the fact

Team Structure

• This role reports into our Head of Marketing Data & AI.
• You will lead and coordinate an offshore Change Management specialist in India who will support with all Marketing change initiatives
• You will also be supported by an offshore instructional designer who will assist with designing and building training and enablement materials

• 10+ years proven experience in change management across a range of change types - not only technology rollouts, but also process and organizational change
• Strong stakeholder management skills, including comfort operating with senior/executive audiences
• Excellent written communication - able to write clearly and directly, without relying on corporate jargon or overstatement
• Experience designing and building structured enablement or training materials
• Ability to run multiple concurrent change initiatives of varying size and adapt approach accordingly
• Comfort working with…