Pricing & Market Intelligence Analyst

Established in 2021,
Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Clarus, a Doubtless company is seeking a Pricing & Market Intelligence Analyst to lead pricing strategy, market research, competitive intelligence, and commercialization analysis across our growing portfolio of veterinary technology products.

This role will be responsible for developing data-driven pricing recommendations that balance customer value, competitive positioning, product costs, margin objectives, and market opportunities. The position will partner closely with Product, Commercial, Finance, Operations, and Executive Leadership to ensure product pricing and packaging decisions support Clarus' growth strategy and profitability goals. The ideal candidate combines analytical rigor with strategic thinking and enjoys translating complex market data into actionable business recommendations.

• Develop pricing strategies and recommendations for new and existing Clarus products and services.
• Evaluate subscription, transaction-based, usage-based, claims-based, and hybrid pricing models.
• Recommend pricing, packaging, bundling, and commercialization strategies for software and data products.
• Assess business cases and pricing approaches for new product launches, strategic partnerships, and market expansions.
• Monitor pricing performance and recommend optimization opportunities to improve revenue growth, adoption, and profitability.
• Establish pricing governance and pricing approval processes across the product portfolio.

• Conduct market research to understand customer purchasing behavior, willingness to pay, unmet needs, and market trends.
• Develop competitive intelligence on veterinary software providers, practice management systems, claims solutions, payment platforms, and emerging market entrants.
• Analyze competitor pricing models, product offerings, and go-to-market strategies.
• Identify market opportunities, risks, and industry trends that influence product strategy and commercial decisions.
• Conduct customer and stakeholder interviews, surveys, and research initiatives to support pricing and product decisions.

• Assess product delivery costs, operating expenses, implementation costs, support costs, and partnership economics to support pricing recommendations.
• Build financial models and scenario analyses to evaluate pricing alternatives and expected business outcomes.
• Partner with Finance on revenue forecasts, margin assessments, and long-range planning assumptions.
• Measure the effectiveness of pricing decisions through adoption, retention, revenue, and profitability metrics.
• Develop executive-level reports, dashboards, and recommendations for leadership review.

• Partner with Product Managers throughout the product lifecycle to develop pricing and commercialization strategies.
• Collaborate with Commercial teams to ensure pricing recommendations align with market realities and customer needs.
• Support strategic planning, annual operating planning, and product investment prioritization decisions.
• Partner with M&A,…