Senior Strategy Analyst

At RAA, we trust and believe in our associates to fashion their future.

Randa Apparel & Accessories is one of the world’s leading fashion clothing and accessories companies, operating across 11 countries with a portfolio of 30 iconic brands, including Levi’s, Tommy Hilfiger, Calvin Klein, Totes, Isotoner, and Columbia Sportswear. With over 100 years of industry leadership, RAA continues to produce exceptional products and services, delighting customers and empowering partners worldwide. From the #1 dress pant brand in North America to the #1 belt and wallet, RAA sets the standard for excellence and innovation

We empower our associates, create growth opportunities at every level, and strive to make RAA the best place to build a career.

Want to work at a diverse, equitable, & inclusive workspace where associates are encouraged to bring their true, authentic selves?

Salary: $75,000 - $90,000

The Senior Strategy Analyst plays a critical role in accelerating growth across RAA’s e-commerce business, with primary emphasis on Amazon and  platforms. This position combines digital commerce analytics, marketplace intelligence, forecasting, and cross-functional partnership to improve online sales, profitability, assortment productivity, availability, and the consumer shopping experience. The ideal candidate is intellectually curious, highly analytical, and able to translate complex digital and retail data into clear, high-impact recommendations for internal teams and retail partners.

• Analyze Amazon and  performance to identify growth opportunities across brands, categories, items, and consumer segments.
• Develop channel strategies to improve online sales, profitability, market share, and competitive positioning.
• Monitor marketplace, consumer, and competitive trends to identify white-space opportunities and inform assortment, pricing, promotion, and launch strategies.
• Evaluate digital initiatives and translate results into prioritized, measurable action plans.

• Build reporting that connects traffic, conversion, sales, inventory, content, pricing, promotion, and profitability.
• Track key e-commerce metrics, including traffic, conversion, average order value, sales velocity, in-stock rate, buy box performance, returns, and advertising efficiency.
• Integrate Amazon tools, retailer portals, POS reporting, external datasets, and internal financial and inventory data to create a complete view of performance.
• Translate complex data into concise, executive-ready insights and recommendations for leadership and retail partners.

• Evaluate online assortment productivity and recommend item expansion, rationalization, exclusives, bundles, and channel-specific opportunities.
• Partner with Sales, Merchandising, Marketing, and Creative to improve product content, search visibility, ratings and reviews, and item discoverability.
• Assess promotion and retail media effectiveness by connecting investment to incremental sales and profitability.
• Support line reviews, annual planning, item launches, and retailer strategy discussions with fact-based e-commerce insights.

• Build e-commerce sales forecasts and demand plans across seasonal and core categories.
• Monitor inventory, in-stock performance, weeks of supply, replenishment, lead times, and forecast accuracy.
• Partner with Planning, Inventory, Sourcing, and Operations to improve availability while balancing inventory productivity and profitability.
• Identify demand shifts early and recommend actions to capture upside or mitigate excess and out-of-stock risk.

• Align…