Sr. Analyst, Sales

Mark Anthony Group is an entrepreneurial drinks company built from the ground up by thinking differently, innovating, and doing the unexpected. Founded in 1972, the company has grown from a one-person wine importing business into an international drinks company with a portfolio that includes White Claw Hard Seltzer, Mike's Hard Lemonade, and Cayman Jack.

This Sr. Analyst, Sales Analytics is a key member of the Analytics & Insights team. This role partners with Regional Sales Leadership, Regional Sales Teams, Sales Enablement and IT to deliver actionable insights, support critical sales tools and processes, and improve commercial execution.

The position is responsible for analyzing distributor and market performance, supporting sales enablement solutions, tracking incentive programs, managing Trax data, and supporting Annual Business Planning for regional sales team. The ideal candidate is highly proficient with commercial data, including VIP depletion data, Circana syndicated data, Trax, Salesforce, and other relevant sales and market datasets, and can translate complex information into clear recommendations that drive action.

• Analyze distributor depletion, shipment, inventory, execution, and sales performance data to identify business opportunities, risks, and performance drivers.
• Monitor distributor and regional performance against key objectives and provide actionable recommendations to improve execution and growth.
• Support distributor incentive programs, including target development, performance tracking, reporting, and program evaluation for both the on and off premise.
• Develop and maintain recurring sales scorecards, KPI reporting, and leadership-ready performance summaries.
• Provide analytical support for Annual Business Planning, target setting, forecasting, and regional business reviews.
• Partner with Sales Leadership to evaluate sales trends, distribution opportunities, inventory performance, and execution gaps.

• Serve as a subject matter expert on VIP depletion data and distributor reporting, including retailer, market, channel, territory, and product-level performance.
• Use Circana syndicated data to evaluate category, brand, channel, retailer, distribution, velocity, and market trends and connect those insights to depletion performance.
• Build working expertise across Trax, Salesforce and other commercial datasets used by the organization.
• Validate data accuracy, identify anomalies, investigate root causes, and clearly communicate data limitations or methodology considerations.
• Promote consistent definitions and appropriate use of commercial data across reporting, analysis, and business planning.
• Serve as a primary analytical support resource for Sales Enablement Solutions and related field capabilities.
• Manage and support Trax data, reporting, issue resolution, and business application.
• Support adoption and continuous improvement of commercial tools and applications through training, documentation, and user support.
• Identify opportunities to streamline processes, automate recurring work, and improve access to actionable sales information.
• Develop dashboards, reporting solutions, and self-service resources that improve field productivity and decision-making.
• Produce and maintain standardized sales reporting, dashboards, and KPI scorecards.
• Support regional Annual Business Planning processes and ongoing performance tracking.
• Prepare executive-ready presentations that translate complex data into clear business stories, implications, and recommendations.
• Support ad hoc analysis for Sales Leadership and cross-functional business initiatives.
• Continuously identify opportunities to simplify reporting, reduce redundancy, and improve the speed and consistency of insights.
• Partner with IT, VIP, and other external data providers to support the accuracy, completeness, and timeliness of commercial data.
• Identify, document, and troubleshoot data or reporting issues and coordinate follow-up through resolution.
• Translate business needs into clear requirements for reporting enhancements, automation, and tool improvements.
• Perform user acceptance testing, validate enhancements, document defects, and support rollout and adoption activities.
• Monitor data quality and escape issues that could affect business reporting, planning, or decision-making.

• Collaborate with Sales, Category Management, Supply Chain, Finance, Marketing, Analytics, and IT to support…