Director, Integrated Revenue Management Strategy

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.

We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

The RGM Cross Lever Director will bring MCD’s RGM efforts in driving long term, sustainable, profitable guest count growth while delivering value and affordability to guests to life. This role is responsible for collaboration across strategic activities including (but not limited to) pricing, national and regional promotions, menu, loyalty, and related field functions to support the execution and measurement of the overarching holistic value and affordability strategy within the applicable value lever group (e.g., Core Menu, Mass Promotions, Differentiated Rewards and Offers).

This role will collaborate with two additional RGM Directors and report directly into the RGM lead.

• Lead/coordinate Global RGM Strategy asks/deliverables, phase planning, etc. and own cross-functional coordination and planning ahead of key Value Lever milestones
• Support the RGM Lead in executing the overarching vision by helping define execution priorities and driving collaboration across group leads (including driving key meeting & deliverable deadlines)
• Set lever targets, strategy, and glidepath and evaluate gaps and LT evolution to identify corrective actions needed. Ownership of cross lever modeling / LT evolution of lever vision / strategy & glidepath, including guiding principles
• Owns quarterly assessment of RGM performance (coordinating updates on individual levers from lever leads) and ownership of cross-lever analysis, scorecards assessments, adherence to guiding principles, etc.
• Lead cross functional partnership to support Delivery channel growth strategy, including external partner stakeholder management and delivery channel performance reporting to the system
• Evaluates and ensures activation of RGM within Delivery channel including owning overall Delivery Economics, business cases, and RGM strategy and tactics
• Defines and optimizes Delivery pricing and promotion strategy by evaluating historical performance, projecting economic impact of future tactics, and selling in strategy and tactics to the system
• Leads development and deployment of national training program to educate US stakeholders on McDonald’s RGM / Pricing Strategy, Guidelines, Testing, and general RGM & pricing principles.
• Develop and own RGM narrative to the system incorporating the “why” across the levers, working closely marketing and insights
• Cultivate strong relationships with cross-functional counterparts (including Marketing, Finance, and Strategic Insights), ensuring alignment across strategies and activities.
• Cultivate strong relationships with other counterparts outside of MHQ (including Field Marketing, Field Finance, Field Insights, O/O committees, Pricing…