Lead Management & Performance Marketing Manager

ABOUT USG AND OUR DIGITAL CUSTOMER EXPERIENCE JOURNEYUSG Corporation is an industry-leading manufacturer of building products and innovative solutions highlighted by Sheetrock, Durock, and Securock Brands.

Headquartered in Chicago, USG serves construction markets around the world through its Gypsum, Performance Materials and Ceilings divisions. Its wall, ceiling, flooring, sheathing, and roofing products provide the solutions that enable customers to build outstanding spaces where people live, work, and play.

USG is evolving its digital customer experience and translating the objective of being the easiest to do business with, into a sustainable technology roadmap which USG shares with the parent company Knauf. The digital transformation includes upgrading our technology stack and augmenting our teams, developing new digital platforms, and integrating an agile operating model to deliver exceptional customer experiences. The program supports all USG regions, building solutions for customers in the US, Canada, and LATAM.ROLE

SUMMARY:

The Manager, Lead Management & Performance Marketing is a strategic commercial marketing leader responsible for the end-to-end lead management operating model and the performance marketing programs that create qualified demand, accelerate pipeline, and demonstrate measurable revenue impact. This role owns the lead lifecycle from acquisition through qualification, routing, nurture, sales handoff, opportunity conversion, and closed-loop performance measurement across USG, CGC, and LATAM.As

the business Product Owner for Lead Management, this leader defines the vision, roadmap, governance, requirements, and prioritized enhancement backlog for Salesforce CRM, Salesforce Marketing Cloud, and connected capabilities. The role partners across Marketing, Sales, Digital, Sales Operations, Customer Experience, Analytics, and IT to establish scalable processes, improve adoption and data quality, and optimize investment based on funnel performance and business outcomes.

KEY RESPONSIBILITIES:

Lead Management Strategy, Operating Model & Governance Own the enterprise lead management strategy and operating model, aligning priorities to commercial objectives, customer segments, and regional growth plans.

Define the lead lifecycle across capture, enrichment, scoring, qualification, routing, nurture, sales acceptance, opportunity conversion, recycling, and disposition.

Establish decision rights, ownership, governance forums, service-level expectations, and escalation paths across Marketing, Sales, Sales Operations, Digital, Analytics, and IT.Product Ownership & Platform Enablement
• Own the Lead Management vision, roadmap, governance, and prioritized product backlog in partnership with Marketing, Sales, Digital, Sales Operations, Salesforce, Analytics, and IT.
• Translate business needs into clear capabilities, user stories, requirements, acceptance criteria, release priorities, and measurable value outcomes.
• Govern stage definitions, entry and exit criteria, scoring logic, routing rules, handoff standards, recycling processes, and conversion tracking across regions and business units.
• Act as the business Product Owner for Salesforce Lead Management and Salesforce Marketing Cloud capabilities, ensuring releases support the approved operating model, data standards, user experience, and business controls.
• Drive adoption and continuous improvement while balancing enterprise consistency with validated local market requirements.

Performance Marketing & Demand Generation Develop the performance marketing strategy and integrated demand plan by audience, product, market, lifecycle stage, channel, and revenue  measurable acquisition and demand-generation programs across paid search, paid…