Principal Product Manager - AI

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

As a Principal Product Manager - AI Applications, you will own the strategy and execution for our vibe coding experience and prebuilt application templates. This role is responsible for how customers move from intent → application → iteration, using AI-powered tooling that integrates best‑in‑class vendors into a cohesive, intuitive product experience.

You will lead vendor integration, experience design, workflow orchestration, and product quality across a growing library of prebuilt app templates and vibe‑based creation flows. You will operate at Principal scope: defining product direction, setting standards for experience and scale, and ensuring our vibe coding products are easy to understand, fast to iterate on, and valuable out of the box.

• Product strategy and roadmap for vibe coding applications and prebuilt application templates.
• End‑to‑end ownership of the vibe coding experience, from initial intent capture through iteration, customization, and reuse.
• Integration and ongoing management of third‑party AI and application vendors, ensuring reliability, consistency, and a unified customer experience.
• Definition of experience standards across templates, including structure, defaults, configuration, and iteration patterns.
• Partnering with engineering and design to translate vendor capabilities into simple, opinionated workflows customers can succeed with immediately.
• Driving template discovery, activation, and iteration, ensuring customers understand what they can build and how to evolve it.
• Establishing success metrics such as template usage, iteration rate, time‑to‑value, retention, and expansion.
• Coordinating dependencies and priorities across Product, Engineering, Design, Legal, and GTM for vendor‑backed features.
• Leading launches and improvements that materially increase adoption and repeat usage of vibe coding applications.
• Providing clear updates to leadership on roadmap progress, tradeoffs, and outcomes.
• Acting as a product quality bar‑raiser, ensuring we ship cohesive experiences rather than disconnected capabilities.

• 8+ years of product management experience, with ownership of complex, customer‑facing products.
• A curiosity for keeping up with the latest AI trends.
• Currently evolving into the Product Manager of the future by leveraging AI tooling and prototyping concepts.
• Proven experience building products on top of third‑party platforms or vendor ecosystems.
• Strong product intuition around experience design, workflow simplification, and usability, especially in creation tools.
• Comfort partnering with engineering on integration constraints, API limitations, reliability, and scale.
• Experience defining and evolving template‑based or modular products is a strong plus.
• Excellent written and verbal communication skills, especially when aligning cross‑functional teams.
• Highly self‑directed, outcome‑oriented, and comfortable operating with senior‑level autonomy.
• Ability to think strategically while staying close to real customer usage and feedback.

Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

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