Salesforce Functional Business Analyst – CRM & Marketing Content

We are seeking an experienced Salesforce Business Analyst (Functional) to support CRM initiatives within a leading organization in the pharmaceutical and life sciences industry.

This role will work closely with the Marketing Content Product Owner, business stakeholders, and technical delivery teams to translate business needs into actionable requirements, prioritize work, and ensure deliverables are appropriately scoped and sized for Agile sprint cycles.

The ideal candidate brings strong functional Salesforce knowledge, hands-on business analysis experience, and an understanding of marketing processes and content workflows. This individual must be comfortable partnering directly with business stakeholders, managing competing priorities, and bridging the gap between business objectives and technical execution.

Business Analysis & Requirements Gathering

• Partner with the Marketing Content Product Owner and business stakeholders to understand business objectives, challenges, and priorities.
• Gather, analyze, and document functional business requirements for Salesforce CRM enhancements and marketing-related initiatives.
• Translate business needs into clear user stories, acceptance criteria, and actionable development requirements.
• Facilitate stakeholder discussions to clarify requirements, identify dependencies, and align expectations.
• Evaluate existing business processes and recommend improvements that leverage Salesforce capabilities.

Agile Backlog Management & Sprint Planning

• Collaborate with the Product Owner to maintain, refine, and prioritize the product backlog based on business value and delivery capacity.
• Break down complex requirements into appropriately sized user stories that can be delivered within Agile sprint cycles.
• Participate in backlog grooming, sprint planning, daily standups, sprint reviews, and retrospectives.
• Work closely with development teams to support story estimation, identify dependencies, and clarify functional requirements.
• Balance competing business priorities while ensuring realistic sprint commitments and delivery expectations.
• Support testing, user acceptance testing (UAT), and validation of completed functionality.

Salesforce CRM Functional Expertise

• Apply a strong functional understanding of Salesforce to assess business requirements and recommend practical, scalable solutions.
• Understand Salesforce platform capabilities, standard functionality, configurations, workflows, and system limitations.
• Partner with Salesforce administrators, developers, and solution architects to ensure requirements are technically feasible and aligned with platform best practices.
• Identify opportunities to improve CRM processes, automation, data quality, and user experience.
• Support Salesforce enhancements and integrations across the broader CRM ecosystem.

Marketing Content & Stakeholder Collaboration

• Support the Marketing Content Product Owner in delivering capabilities that improve marketing operations, content workflows, and customer engagement.
• Collaborate with marketing and cross-functional teams to understand content management processes, campaign needs, and related CRM requirements.
• Translate marketing business needs into Salesforce functional requirements and prioritized deliverables.
• Ensure solutions align with business goals, organizational standards, and applicable pharmaceutical industry compliance requirements.
• Communicate project progress, risks, dependencies, and decisions to business and technical stakeholders.

• 5+ years of experience in a functional Business Analyst, Salesforce Business Analyst, or similar CRM-focused role.
• Strong hands-on functional knowledge of Salesforce CRM, including its core capabilities, workflows, configurations, and business applications.
• Demonstrated experience gathering business requirements, writing user stories, and defining acceptance criteria.
• Proven ability to collaborate with business stakeholders and Product Owners to prioritize and manage Agile backlogs.
• Experience breaking down and sizing business requirements into manageable work items suitable for sprint delivery.
• Strong understanding of Agile/Scrum methodologies, sprint planning, backlog refinement, and iterative software delivery.
• Experience supporting marketing-related business processes, content workflows, or CRM-driven marketing initiatives.
• Ability to communicate effectively with both technical and nontechnical…