CRM Manager, Salesforce Marketing Cloud Account Engagement

Company Overview:

Frontdoor, Inc. (NASDAQ:FTDR) and its family of brands are on a mission to make life easier for every homeowner through innovative technology and quality customer service. With over 55 years of experience, we are the leading provider of home warranties in the United States, handling approximately 3.8 million service requests for more than 2.1 million members through a network of approximately 17,000 qualified and independent service contractors.

We also offer new home builder warranty solutions, which deliver value to both builders and homeowners through a suite of builder warranty products and support services. Our customizable home warranties are annual service plan agreements that cover the repair or replacement for breakdowns due to normal wear and tear of major components. We cover up to 29 home systems and appliances, including electrical, plumbing, HVAC systems, water heaters, refrigerators, dishwashers and ranges/ovens/cooktops, as well as optional coverages for pools, spas and pumps.

Our home warranties provide peace of mind, budget protection, convenience, repair expertise and service guarantee. Our non-warranty services provide homeowners greater value through replacement and upgrade programs, as well as other home maintenance offerings. Our 2-10 new home builder warranty solutions offer flexible builder‑backed and insurance‑backed warranty options covering workmanship, home distribution systems and structural components.

Frontdoor family of brands include American Home Shield, HSA, One Guard, Landmark and 2-10 HBW brands. For more information about Frontdoor, Inc., please visit

JOB SUMMARY (Virtual/Remote Role) The CRM Manager is the hands‑on platform and campaign management subject matter expert responsible for translating B2B marketing goals into scalable, measurable programs in Salesforce Marketing Cloud Account Engagement (MCAE)/(Pardot) This role designs and governs segmentation, automation, lead management, and nurture practices across MCAE and Salesforce CRM, while partnering with data and technology teams to activate trusted audience data from Salesforce Data 360, Snowflake, and other enterprise sources.

The CRM Manager builds and optimizes dynamic lists, automation rules, scoring and grading models, Engagement Studio programs, forms, landing pages, and campaign processes. The role also advances marketing analytics through B2B Marketing Analytics, campaign influence, funnel reporting, and actionable dashboards. In addition, this position applies email deliverability, consent, data quality, testing, and governance practices to protect sender reputation and improve engagement.

Success depends on strong platform ownership, consultative partnership, disciplined execution, and continuous improvement.

KEY RESPONSIBILITIES

MCAE Platform Ownership & Automation

• Own the day‑to‑day functional administration and optimization of MCAE, including business unit configuration, connected campaigns, custom fields, folders, users, permissions, connectors, and operational standards.
• Design, build, test, launch, monitor, and optimize B2B campaigns using Engagement Studio, automation rules, completion actions, dynamic lists, scoring, grading, forms, form handlers, landing pages, and email templates.
• Translate business needs into scalable campaign and platform solutions; document requirements, acceptance criteria, data dependencies, test plans, and operating procedures.
• Maintain a prioritized enhancement backlog and partner with Salesforce administrators, developers, architects, analytics teams, and vendors through testing, release, and production support.

Segmentation, Data Activation & Governance

• Lead segmentation strategy and execution, including…