Assistant Account Executive

Job Description Overall Expectations for All Professional Staff

• Maintain a professional, positive and respectful attitude towards colleagues and clients
• Consistently produce high quality, error-free work
• Consistently meet deadlines, including allowing supervisors ample time to review materials prior to client deadlines
• Proactively volunteer for new work/assignments when workload is light
• Be available as needed for evening and/or weekend work when client deadlines require it
• Actively contribute ideas in team brainstorms (in person and via e-mail)
• Participate in team meetings by offering concise and relevant updates on client work and new business assignments
• Consistently and accurately track/record billable, new business and administrative hours on timesheets on a daily basis
• Read local and national newspapers daily, and read/watch relevant business media (including digital/social) regularly

The Assistant Account Executive position is an exempt position.

Assistant Account Executives primarily are responsible for the following responsibilities on a day-to-day basis. Other responsibilities and assignments may apply.

• Coordinate client meetings
  • Develop meeting agendas
  • Prepare meeting materials for client/team members, etc.
• Actively participate in client meetings/conference calls, and offering ideas and strategies to address client needs
  • Draft formal written reports setting forth action items and schedules/deadlines determined during client meetings/calls
• Consistently and proactively provide updates and strategic thinking to team members on projects, including the status of ongoing projects and deadline-related projects, and areas for improvement
• Take ownership of relationships with internal/external vendors (oversee media monitoring services, event planners and designers) to ensure projects are completed in a professional, timely and cost-effective manner
• Ensure all deadlines are met by independently prioritizing action items and by “managing up” to ensure supervisor review and feedback in timely manner
• Prepare invoice justifications
• Use AI tools for appropriate work for efficiency and quality, following the guidelines of RP’s policies
• Ability to generate strategic prompts in AI platform and apply AI-generated ideas into day-to-day tasks

• Research and draft quality first drafts of documents, ensuring appropriate perspective, tone and style based on assessment of client needs. Such documents include:
  • Press releases
  • Media alerts
  • Fact sheets
  • Executive bios
  • Employee newsletter stories
  • Portions of award entries
  • Media coverage reports, including digital and social
  • Reporter/media briefing documents
  • Client activity reports
• Experienced Assistant Account Executives also will be responsible for developing:
  • Complete award entries
  • Research analysis/summary reports
  • Substantive memos to clients
  • Correspondence from clients to media, influencers, employees, etc.
  • More advanced press releases, pitch angles, byline abstracts
• All materials drafted by professional staff at Reputation Partners must:
  • Be free of spelling/grammar mistakes
  • Use proper word choice
  • Reflect a tone appropriate for the intended audience
  • Be concise
  • Be logically/thoughtfully organized
• Media Relations
• Assist with the planning and execution of both organic and paid social media programs
• Research and select appropriate reporters and publications/broadcast outlets for our client assignments
• Develop and maintain media lists, ensuring they are up-to-date and contact information is correct
• Identify and track relevant editorial calendar opportunities and present those opportunities to the account team well in advance of deadlines
• Strategically share news releases and pitches and conduct rigorous follow-up discussions with reporters to garner interview opportunities for our clients
• Regularly read and study target reporters’ bylines to understand their style and approach
• Analyze reporter coverage/backgrounds and develop comprehensive media briefing documents for clients
• Monitor media coverage of our clients and client’s competitors, including digital and social
• Coordinate/facilitate media interviews
• Awareness of generative AI tools (e.g.,…