Senior Art Director, Multicultural Retail and Shopper Marketing

Senior Art Director, Multicultural Retail and Shopper Marketing

3 days ago – Be among the first 25 applicants.

Company Description

TWINOAKS is a shopper marketing agency with a point of view, creating meaningful connections between shoppers and brands to drive long‑term consumer purchases. TWINOAKS hand‑selects top talent with expertise and experience from the nation’s largest brands and retailers.

Overview

We’re looking for a bilingual (English/Spanish) Senior Art Director with extensive experience in multicultural and/or Spanish‑language print‑focused retail and shopper marketing to join our team. In this role you will sit squarely at the intersection of multicultural shopper marketing, visual design, and creative concepting, with an emphasis on brand consistency and craft. Working in partnership with cross‑functional production, copy, design, and creative teams, you’ll provide strategic creative recommendations that align with the client’s brand objectives and budget.

You will concept and design production‑ready POS, POP, and other print‑focused assets in support of in‑store retail and shopper marketing campaigns for our premier alcoholic beverage client, ensuring on‑brand, culturally relevant work. You will oversee, manage, and art‑direct photoshoots to create visual images that capture attention. This role blends hands‑on design with creative concepting to deliver high‑impact, modern, culturally relevant work.

Hybrid Role

This is a hybrid role that can be based out of either our Chicago office or our Fayetteville, Arkansas office, requiring onsite engagement an average of 3 days per week. All candidates should be commutable to one of those locations and willing to commit to a hybrid schedule.

Bilingual Requirement

The role requires full fluency in English and Spanish.

• Develop creative concepts that meet client business and brand objectives while staying on‑brand and culturally appropriate.
• Create English‑language, Spanish‑language, and bilingual production‑ready design assets for POS/POP displays, banners, signage, and similar in‑store, retail, and shopper campaign deliverables.
• Extend and evolve general market shopper and retail marketing campaigns for a multicultural audience.
• Manage the creative process throughout all stages of production.
• Engage in new business presentations and spec work for potential clients.
• Support and own design execution from concept through delivery, ensuring accuracy, clarity, and polish at every step.
• Partner with production, design, copy, and client stakeholders to bring designs to life.
• Maintain rigorous attention to detail, QA‑ing designs for visual accuracy, brand alignment, cultural nuance, and campaign consistency.
• Present work clearly and confidently, articulating design rationale and trade‑offs.
• Support multiple concurrent projects and manage priorities, timelines, and feedback efficiently.

• 3+ years of professional experience in art direction or design with a focus on multicultural and/or Spanish‑language shopper marketing or retailer promotions within an advertising agency, in‑house agency, or consultancy.
• Bachelor’s degree in graphic design or a related field (experience may substitute).
• Fully bilingual in English and Spanish.
• Prior experience designing and concepting print‑focused multicultural shopper marketing and retail campaigns, including in‑store, POS, POP displays, banners, etc.
• Preferred experience within or alongside the alcoholic beverage industry.
• Understanding of cultural nuances associated with Hispanic, Latino, and Mexican‑American audiences.
• Experience art‑directing photoshoots and integrating high‑end photography into marketing displays and materials.
• Experience extending physical/in‑store retail and shopper campaigns into the digital space (preferred).
• Advanced proficiency in Adobe Creative Suite; additional experience with 3D/rendering tools preferred.
• Eye for high‑end photography and design.
• Understanding of the print production process (substrates, die lines, etc.) strongly preferred.
• Comfort operating with high ownership, autonomy, and accountability.
• Ability to accept and synthesize feedback quickly while maintaining design…