Digital Content Creator, Baseball​/Softball

Overview

Digital Content Creator, Baseball/Softball

Chicago, IL | Hybrid

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal.

One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

We are looking for a talented and creative Digital Content Creator who will work alongside the Brand Marketing and Social Media teams within the Baseball & Softball department to concept, capture, edit, and optimize a wide range of content for DeMarini, Louisville Slugger, Wilson Ball Glove, Evo Shield, Team.

Shop, and ATEC brands. The Digital Content Creator is an expert in digital content, especially key social media platforms, including Instagram and Tik Tok, with a deep understanding of how content performs across different platforms and what kind of content audiences expect on each.

Specific responsibilities include, but are not limited to:

• Produce high-quality, platform-specific content including reels and GIFs, capture and edit photos and utilize external and in-platform tools to create a wide range of content.
• Collaborate with the Brand and Social Media teams to understand larger business objectives and leverage existing knowledge of platform trends and knowledge about key audiences to develop compelling content plans.
• Create content across multiple brands, while remaining true to established brand creative guidelines and tone.
• Proactively research and pitch content ideas based on emerging social media trends that position the Wilson family of brands to be part of the larger ongoing dialogue online.
• Identify, present and edit content that allows our brands to capitalize in real-time around viral/trending moments.
• Own the organization and management of media files that allows for easy collaboration across a variety of stakeholders.
• Capture video content at key events and photoshoots that can be translated into both snackable and longer form content.
• Other duties as assigned.

This role requires an associate or bachelor’s degree in a creative field and a minimum of 2 years of professional experience in a design or content creation role. Additional experience may be considered in lieu of a degree.

Other qualifications include:

• A high-quality portfolio displaying a variety of quality social content for internal or external clients, with a focus on Instagram, Tik Tok and You Tube
• In-depth understanding of the Adobe Creative Suite as well as best practices for all social channels (Tik Tok/Instagram/X/Facebook/Snapchat/You Tube)
• Skilled in visual storytelling, videography, and video editing
• Effective communication skills (listening, verbal, and written), with the ability to express ideas, problems, and solutions with clarity
• Strong sense of initiative, drive, creativity, sound decision making, and teamwork
• Ability to take a plan from concept to execution and align the plan with business objectives.
• Ability to manage a budget.
• Excellent interpersonal skills and ability to establish strong rapport with internal and external partners
• High-quality organizational and analytical skills with strong attention to detail
• Ability to adapt to…