Senior Copywriter

Senior Copywriter

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If you’re reading this, you’re probably scrolling on your phone. Perfect. Let’s talk.

The Weber Shandwick Collective (TWSC) is looking for a Senior Copywriter who lives and breathes the Internet to join our team in Chicago. If you have a running theory about the next big Tik Tok trend or can spot a meme format before it’s viral, you might just have found your calling.

This isn’t a role for someone who dips their toes into media trends; it’s for someone who dives headfirst. Imagine yourself crafting groundbreaking campaigns that spark joy, ignite shares, and earn a permanent spot in people’s lives. We want the kind of ideas that don’t just ride the wave, but that create the wave.

Let’s be clear: this is not the job where you’re cranking out uninspired taglines and the same old rinse‑and‑repeat ideas. This is the job, and the agency, where ideas meet cultural currency. Where you’ll create the campaign that everyone shares before lunch. Where ideas become award‑winning work that’s discussed around the country.

• Be a builder:
  You’ll drive ideation of attention‑grabbing ideas. You’ll work alongside various disciplines from strategy to account to media relations and analytics (to name a few), co‑building to ensure your ideas transcend platforms and break the Internet. All the while, mentoring and fostering junior creative talent.
• Own the voice:
  Be a guardian of tone, whether writing for a luxury brand, a non‑profit, or a tech disruptor.
• Balance art and strategy:
  Stay playful, but always purposeful. Your copy and ideas don’t just entertain, they deliver results.
• Be the pulse of culture:
  You need to know before anyone else what Gen Z and Gen Alpha are doing on social channels, why brands are jumping all over a meme, what conversations are capturing the attention of journalists (and why) and who is poised to become the next big thing in the cultural conversation. These inputs will shape the ideas you develop and bring to teams and clients.
• Monitor the Zeitgeist:
  Research platforms, subcultures, emerging media, and niche communities to unearth untapped opportunities.

• Obsessive curiosity:
  About trends, people, platforms, memes, and the mechanics of why certain things just work.
• A social media sixth sense:
  You know which platforms matter most, what kind of content works where, and how to surprise people within the context of their scroll.
• Pop culture proficiency:
  From mainstream moments to niche internet corners, you stay plugged into what everyone’s talking about, and what they’re about to.
• Experience:
  
  5 years copywriting experience. Bonus points if you’ve worked on social‑first campaigns or for culturally relevant brands.
• A sense of humor:
  If you can’t laugh at yourself (or at the internet), we’re not the place for you.

• You’ll work with some of the best creatives in the business, a team fueled by bold ideas, cultural insights, and enough caffeine to power a small city.
• You’ll have the freedom to experiment, fail forward, and redefine what “earned‑first creativity” means.
• You’ll create work that matters to brands, to audiences, and to culture at large.

This job isn’t just about understanding what makes good copy or why certain catchphrases become iconic. It’s about being the creative who reshapes how brands communicate in this endlessly scrolling, algorithm‑ruled world. It’s about showing up every day with fresh ideas and a love for the craft. And maybe, just maybe, it’s about finally justifying all the hours you spend on Tik Tok.

If this sounds like you, let’s create something worth bookmarking. Send us your portfolio, résumé, and a list of the accounts and trends you’re loving right now. Because if we’re going to shape culture, we want to know you’re already in it.

NYC Salary range: $80,000 - $110,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and…