Content Creator, Social Media Marketing

Job Summary

The Content Creator is PAWS Chicago’s storyteller—the voice for homeless and at-risk pets. Through words, photos, and video, this role captures our No Kill mission in action and brings to life the stories that inspire compassion, drive engagement, and deepen emotional connections between PAWS Chicago’s supporters and the organization.

This position is ideal for a creative, motivated self-starter who is passionate about animal welfare and eager to grow their skills in digital storytelling, social media, and nonprofit communications. The Content Creator will play a hands-on role in producing high-quality content that inspires action and amplifies PAWS Chicago’s lifesaving impact.

Please note:

This position is fully on-site and follows a Tuesday–Saturday schedule. Evening and weekend work may be required for events or urgent storytelling needs. Resumes and portfolios (writing, photography, video, or social media work) are encouraged and will be reviewed on a rolling basis.

• Write engaging marketing and communications content across digital platforms, including social media, website, and email.
• Capture, edit, and curate compelling photos and videos that highlight PAWS Chicago’s programs, animals, events, and impact.
• Create content that is audience-focused and tailored to the unique voice, format, and best practices of each platform.
• Ensure all content aligns with PAWS Chicago’s brand standards, tone, visual identity, and mission.

• Develop and publish content for PAWS Chicago’s social media channels with the goal of increasing awareness, engagement, and community participation.
• Assist in managing and executing a monthly content calendar supporting key initiatives such as adoptions, fostering, volunteering, events, fundraising, and advocacy.
• Monitor comments, messages, and trends across social platforms; respond appropriately or flag issues to ensure positive community engagement.
• Build and nurture relationships with online followers, supporters, influencers, and partners to expand PAWS Chicago’s digital reach.

• Track and analyze social media and digital performance using platform insights and analytics tools.
• Create monthly reports on key metrics (engagement, reach, growth, conversions, etc.) and contribute to refining content strategies based on results.
• Test and optimize social media donation and awareness campaigns following industry best practices.

• Film, edit, and produce short- and long-form video content for social media, website, campaigns, and internal use (training, presentations, etc.).
• Support creative ideation for videos, storytelling concepts, and campaign visuals.

• Work cross-functionally with Communications, Development, Programs, and Operations teams to capture and share timely, accurate stories.
• Identify opportunities for partnerships with influencers, ambassadors, or community members who can help advance PAWS Chicago’s mission.