Graphic Designer, Product

Location: Miamisburg, OH (HQ)
Department: Product Development
Reports To: Design Manager
FLSA Status: Full-Time, Salaried (Exempt)
Level: IC

The Graphic Designer specializes in product design for the cycling industry, supporting the development of innovative solutions with a focus on color, graphics, materials, and finishes. This role involves collaboration with the internal product development team and top-tier licensing partners to support international product reach. Responsibilities include translating trends and insights into compelling concepts and high-fidelity renderings, while ensuring user-centered, commercially successful, and brand-defining products.

The designer proactively seeks opportunities to elevate design impact and to drive the company’s worldwide reputation for product innovation.

Design is where product strategy becomes something a rider can see, want, and buy. This role shapes the color, graphics, materials, and finishes that define our products on the shelf and differentiate our brands — including the licensed partnerships that extend our reach globally. Strong, on-time, protocol-accurate design work directly supports commercial success, brand integrity, and the company’s worldwide reputation for product innovation.

• Trends and insights are translated into concepts and high-fidelity renderings that are user-centered, brand-defining, and commercially successful.
• Design concepts advance new product development and elevate design impact.
• Color and design trend findings are investigated and applied to keep the product line fresh and competitive.

• Design concepts are created, refined, and finalized to maintain planned project timetables.
• Design files and final tech packs meet production protocols and print-quality standards and release on time.
• Prototype samples are prepared and executed effectively for internal reviews, sales meetings, and customer presentations.

• All work with licensed brands strictly adheres to licensing protocols and preserves top-tier partners’ brand identities.
• Strong alignment is maintained with licensed partners through regular development calls, joint brainstorms, and travel as needed.
• Design decisions consistently uphold United Wheels production standards and brand quality.

• Collaborates with the Product Development Team to create product design concepts that drive new product development.
• Creates, refines, and finalizes design concepts to maintain planned project timetables.
• Investigates, analyzes, and reports on color and design trends; utilizes key findings when preparing design concepts.
• Reviews and prepares design files to maintain United Wheels production protocols and print-quality standards.
• Prepares and executes prototype product samples used in internal reviews, sales meetings, and customer presentations.
• Collaborates with licensed partners through regular product development calls, joint brainstorms, and occasional travel to ensure alignment and successful project outcomes.
• Ensures all work with licensed brands strictly adheres to licensing protocols, maintaining the integrity and standards of top‑tier partners’ brand identities.
• Works with the Production and Implementation Department and vendors to release final product design tech packs — specifying colors, graphics, and finishes — on time and to company standards.
• Maintains a working knowledge of graphic design processes, including type, materials, prepress and printing techniques, software, and vendor capabilities.
• Attends internal and external line…